Video content has emerged to be the king of content marketing today, and businesses realize that they need to make use of video marketing if they want to experience its benefits. Video advertising or video ads are also being used by businesses to grow their presence on multiple online platforms, and businesses today are utilizing the services of a video agency to give them a competitive edge in their marketing efforts.

If you want to grow your business and experience brand success, it’s important for you to tap into the use of video content in marketing. Video marketing offers a lot of benefits, making it the ultimate elixir for your business. Here are some of the top reasons you should be using video marketing for your business.   

It can boost sales and conversions

Video content can be a great way to inform the purchase decisions of consumers. Videos can help you showcase your products and services better, encouraging more consumers to buy your product. 90% of consumers are more likely to make a purchase after watching a video from a brand and 74% of people watch explainer videos so that they can view a product in action before they buy it. Video marketing also helps businesses get 66% more qualified leads every year. Higher lead generation offers greater opportunity to convert qualified leads and boost business sales and conversions. This results in a greater return on investment, as reported by 83% of businesses.          

It increases search engine optimization

Search engines love video content because it’s more engaging and lends authenticity to a brand. Consumers today are more interested in watching video content posted by a brand and are likely to engage more with such content. Video marketing can be done on different platforms, as well as your brand’s website, to increase brand awareness. By 2021, 80% of all traffic is anticipated to comprise traffic generated from video content.

Video content can also increase website retention rates, especially for retail sites where consumers spend 2 minutes longer due to video content. You can also get more people to watch more of your video with video marketing. Of course, you’ll need to have a great video title and description. Video content can boost your search engine rankings and make it 53x more likely that you’ll show up on Google’s first page. Most don’t even move past the first page, so this is an advantage you don’t want to miss out on!       

It allows you to get personal

There’s so much you can do through video that you simply can’t through text. Video content can help you communicate a story of your brand to your consumers and help you develop a brand personality. No matter what platform you’re video marketing on, you can reach out to your audience in a more personal manner and create a personal connection between you and your customers. By 2021, live video is expected to account for 13% of traffic generated. You can have real-time interactions with your audience, boost brand credibility, and even take your audience behind the scenes with video content. Showing a strong brand personality and creating a personal touch will help you build customer loyalty.         

It helps you stay competitive

With the demand for video content being high among consumers, 81 % of businesses are already taking advantage of video marketing. If you want to have an edge over your competition, you’re going to have to get on board. There are many different types of video content you can use in your video marketing strategy to engage, inform, and educate your audience. You can even highlight business achievements and milestones through video content and maintain an edge over your competition. 91% of consumers reward brand authenticity, and through video marketing, you can give your brand an authentic voice. Poor-quality videos can actually lead to negative brand perception, so quality video marketing is necessary to remain competitive.            

It can inform and educate customers better

Videos are visually appealing and can help you communicate messages about your brand and its products more clearly. 95% of consumers can retain information from videos better, while only 10% can retain information communicated through text. Through video marketing, you’ll be able to:

·         Explain the working of your products or give details about your services

·         Communicate your brand’s story

·         Present testimonials from customers

·         Respond to frequently asked questions

·         Cover company events

You may be able to communicate a lot through text, but video content will give prospective customers a visual representation of what they can expect and visuals always last longer. Like they say, a picture is worth a thousand words. And visuals, even more so. 

It boosts email click -through rates

Just having the word video mentioned in your subject line can lead to 19% more open rates and 65% more click-through rates. Adding video in your emails can result in a 300% rise in click-through rates. Instead of embedding the video directly, add the thumbnail in the body of your email and include a link for people to watch the video on your landing page or website.    

It can help you capture the market of mobile users

Today, almost everyone seems to have a smartphone, and 93% of consumers watch video content on their mobile phones. The number of people using smartphones just keeps increasing each year, meaning that you’ll have access to a wider audience of mobile users to reach out to. Video marketing will enable you to capture the market of mobile users, increase brand awareness, and boost business growth in the long run.         

It will help you get more social shares

Video content is popular on social media platforms and can help you create an emotional connection with your audience. It also increases the likelihood of shares on social media, and this will increase brand awareness.       

Do you want to take advantage of these benefits with the right kind of video marketing for your business? Get in touch with Melty Cone, a video production marketing company based in NYC. You can delve further into video production, video marketing, and even have video content made for you with Melty Cone. They’ll be happy to discuss your video needs and tailor a solution that will benefit your business.