As a business owner, you likely have a specific sales goal in mind for each of your products. Your marketing strategy is the key to reaching that goal. If your current advertising strategy is failing to reach a large enough audience, it may be time to supplement your team with creative marketing professionals outside the company. Freelancers and external marketing agencies can bring fresh perspectives and unique methodologies to the table. With a little guidance, you will be well-equipped to find and hire the marketing talent you need.

The Case for Hiring Marketers Outside Your Company

Outside marketing specialists can benefit your company with their expertise using tools and platforms that your in-house sales team may not be familiar with. In particular, your company stands to benefit greatly by incorporating video into its marketing material if it is not already. Experts report that as many as 56% of marketing teams across a variety of industries utilize video content. Seek professionals with a portfolio of successful video advertising campaigns and the creativity necessary for drawing audiences to your product. See what Melty Cone Video can do for you.

Freelancers Provide a Flexible Solution

Freelance workers could be the perfect force to support your existing marketing team. Freelancers often come equipped with the specific expertise you need and the flexibility to work with you on a project-to-project basis. While a freelance marketing specialist might not have the resources or reputation to match a larger content agency, they may be the right solution for your specific needs. There are a number of freelance job boards you can browse to find the right individual for the job.

Marketing Agencies Provide an Efficient Solution

As an alternative to working intimately with freelancers, you may consider a proven off-the-shelf service offered by a dedicated marketing agency. Many agencies will request a brief on your product and any specific requests and then apply a tried-and-true methodology for producing effective marketing content. For example, a video marketing agency could handle the project from writing a script all the way to post-production with little oversight required on your part.

This can save you time and money during your advertisement campaign, and you may find other benefits in building relationships with an established agency. As your business grows, you might find the opportunity to take on investments from your business partners or other outside entities. Consider the option of incorporating your business so that you can easily transfer company shares. A formation service will make it easy to form a NY corporation while avoiding lawyer fees and ensuring compliance with state laws.

Boosting Morale Can Improve Your Marketing Further

As you grow your sales team to include outside workers, it is important to keep in mind a few methods for boosting everyone's morale. The larger the team, the greater the benefits of recognizing individuals for their contributions. Make the most of your team's talents by creating projects that play on individual strengths and promote cooperation.

Giving your team fun social media projects can keep morale high as well. As one idea, branch out into Instagram and consider partnering with notable influencers to increase the visibility of your products. Keep in mind that images uploaded to Instagram must meet certain sizing requirements. With a simple online tool that can resize image for Instagram, it will be easy to create appealing content and boost your social presence.

Working with external talent can be a powerful method for growing your company. Everyone benefits from being exposed to new ideas, and the results will be evident through sales.