If you are a video production company in NYC, you need to know the ins and outs of cinematography, video editing, sound recording, and so on. Educating yourself about the tips and tricks that go into video production will help you stand apart as a unique name. NYC is filled with agencies providing professional video services to companies and organizations. You won’t be able to compete if you aren’t able to provide top-notch service quality and customer management. Our article curates top cinematography tips from experts in the field to help you make the most of your videos. Read on to learn more.

Cinematography Tricks You Must Not Forget

Cinematography is more than just filming video. You have to be cognizant of a number of techniques pertaining to lighting, camera movement, composition, and more. Filmmaking isn’t simply limited to cinema. The ad industry uses videos just as much to convey their brand message to clients. Keeping that nugget of information in mind, here are some handy cinematography tips you’d do well to remember when engaging yourself in video production -

1.           Employ your vision – Every video production agency will have great production skills up its sleeve. It’s not enough to simply possess technical skills. If you want your agency to stand out, you must also have your own independent vision. It is this vision that will influence your filmmaking and the visual language that you develop via it.

2.           Try to achieve this vision during shooting itself – If you go on working believing that you will fix issues and mistakes or aesthetic deficiencies in your video during post-production, you will end up with slipshod work. Attempting to set your video’s deficits right during post-production is not the right approach. Instead, try to nail your aesthetic while you are shooting the video itself. You will notice that the quality of your video is much better when you practice this.

3.           Educate yourself about the different cinematographic styles – It's important for anybody working in video production to be aware of and learn the different techniques needed in the field. Watch the work done by other people and take in the sheer variety. Understand why such and such camera angle was used for so and so shot. Basically, educate yourself about the work of different cinematographers and borrow bits and pieces to craft your own style.

4.           Stick up for your vision – Okay, this might be a little tricky when working with a client whose directive to you for developing a video for them has been to refer to existing commercial videos. You can use these samples to get a general idea but don’t relinquish your personal vision and idea for the video to replicate what has already been done. If your client wants a duplicate video, they could have simply reached out to the makers of the sample video in the first place. If they didn’t, they probably mean that they’d like their video to be similar but not the same. Understand this difference and craft the video accordingly.

5.           Communicate well with your team – If you are a cinematographer, it is likely that you will be working with a video production team. There will be sound designers, make-up artists, location technicians, and a host of other people working together to develop the video. If you want all these stakeholders involved to share your vision for the video, you must be able to freely communicate with them and allow them to understand the effect that you are aiming for. If you don’t do this, your cinematography will be let down by the unimpressive or inadequate work of the team who weren’t able to quite grasp your brief.

Conclusion

A video production agency needs to be able to offer strong cinematographic services to its clients. Keeping the above suggestions in mind will help you provide quality services that will satisfy your client and their intended audience. New trends come up in cinematography as well as other areas of video production all the time. Being in the know of these trends will help you stay at the top of the game.