Video marketing is one of the most effective ways to put your brand out there today. It helps raise brand awareness, keep your existing customers engaged, and also attract new audiences to facilitate the process of lead conversion.

Considering the amount of time we spend watching video content on the internet, it’s no surprise that a majority of the web traffic comes from videos. This has pushed brands across industries to invest heavily in video advertising and to work with a video agency that they can trust. 

If your brand is looking to make the most of video marketing and attract a new audience, here are the best types of video content formats to achieve exactly that. And the best way to start video marketing is by checking out top New York video marketing agencies.

• Meet the team/company culture videos

These are a great way to provide your audience with a glimpse of what goes on behind the scenes of their favorite brand. When consumers see the people who are working on getting their orders fulfilled, solve any issues they face, or create content that they love, it humanizes your business. It shows them that even though you may be a business, you are still a group of people who are just like them.

For example, you could do a video where your employees talk about their experiences with the organization, or you could go with a video that shows what a normal working day is like. These help your audience understand your company values, beliefs, and goals, and also create brand loyalty.

• Explainer videos

Explainer videos, also known as how-to videos, are an excellent way to strengthen your brand credibility. By educating your audience on a certain topic or by answering frequently asked questions, you establish dominance in your field and get your audience to trust your expertise.

You could even use animations in your how-to/explainer videos. This is a very common trend in video marketing as animation allows you to be more creative and produce visually engaging video content.

• Vlog

Today, vlogs are one of the most common video formats on the internet. A combination of the words “video” and “blog,” a vlog is a very personal and relatively raw video. Vlogs are like a visual diary where people share what their day is like or share their thoughts and opinions on certain topics.

A great way for brands to use vlogging is by having account takeovers by your employees. You could hand over your social media account to one of your employees for a day and let them take your audience on a journey of what a day in the office is like. This allows your followers to have a personal interaction with your brand.

• Product reviews

As the name suggests, product review videos are where your products are given honest, unbiased reviews by people who have tried and tested them.

Obviously, this is the kind of video advertising that would require you to work with influencers as reviewing your own products doesn’t give you much credibility. On the other hand, people trust influencers and their judgments, and they are likely to purchase your product if it has been reviewed by a well-known and credible influencer.

• Testimonials

Testimonials are a type of user-generated content where the people that have worked with you, or the customers who have made purchases from your brand share their experiences in a video content format.

Testimonials are highly effective for attracting a new audience and gaining their trust. When they see other people’s success stories with you, they are more likely to be convinced that you are a brand that they can trust. The key is to put lots of effort into finding genuine customers or clients who have gotten incredible results from using your services or products. Don’t fake it. It’s not worth it, and people can tell.

• Live-streaming

Today, the most commonly-used social media platforms that support video content, including YouTube, Facebook, Instagram, and Twitter, among others, all have a live-streaming option.

Live videos are so popular because they make your audience feel like they are actively involved with your brand, rather than just being passive, paying customers. They bring experience in real-time that is up close and personal, and people love that.

• 360-degree videos

Recently, 360-degree videos have become extremely popular. They use fish-eye lenses to shoot, which results in a deeply immersive video experience that places the viewer right the center of all the action. From their device, they can pan around the room, thus giving a virtual reality-like experience.

Whether you are using 360-degree videos for showcasing a product, for covering an industry event, or you are simply having fun exploring your workplace, it will surely pique the interest of your audience.

• Q & A sessions

As mentioned, people love to feel like they are part of your brand family. They want to be included and listened to, and one of the best ways to cater to this need among consumers in the digital age is by interacting with them through videos. This is a very popular form of video marketing where you answer questions sent in by your customers about your brand, your office, your products and services, and so on.

Another idea for a Q & A session is an interview. For example, maybe an employee of yours could interview an industry expert or some other prominent figure. Or maybe you could bring in customers and interview them about their experiences with your brand!

If you are interested in video marketing, video production, and having video content made for you, then check out Melty Cone; they are a video production marketing company in NYC and are happy to talk with you about your video needs!