Video marketing makes use of video content to promote/market the products and services of a business. Video marketing is being increasingly relied upon by companies and has gained popularity for the following reasons:

·         People enjoy watching videos. Videos can grab attention quickly and sustain the interest of viewers a lot more than other forms of marketing.

·         Videos can help people visualize a particular product or service better and get them to make a purchase based on what they see in the video.

·         Videos can help to put across a lot of information in a limited amount of time, making it easier for people to grasp a particular issue. In the busy modern world, such time constraints have led to people seeking knowledge that is more easily accessible and less time-consuming. Videos are perfect for this.

·         Videos can form a part of any of your digital marketing needs, whether on social media platforms, your website or even in your email marketing campaign.    

Especially with the impact of the coronavirus pandemic on the world, it’s going to become even more important for businesses to rely on marketing methods that harness the power of the digital world to create an impact. Video production and video marketing makes it possible for businesses to grow their brand and stay competitive in such a world.  

What are the benefits of video marketing?

·         It increases SEO rankings

Search engines love videos because they represent high quality content. Using video marketing helps to improve your search engine rankings, making it easier for people to find you. As long as your videos are optimized with the right keywords and have effective meta-descriptions, they can be found easily. This increases brand awareness. 

·         It can help to engage, inform, and educate viewers

Video content is more attractive to viewers and can help to engage them a lot better than written text. Viewers can have more clarity on uses of a particular product/service or just gain more information about your brand and what it offers. This can lead to the creation of a loyal customer base in the long run.  

·         It can boost conversions

When people see what your brand is offering in the form of a video, they’re likely to understand it better and be more convinced to make a purchase. Video marketing on your website and social media platforms will also help viewers stay on the platform for longer and engage with other content of yours. This results in greater conversion rates for your business.   

·         It can help to personalize the customer experience

Personalization of video content helps to grab consumer attention and creates a stronger connection between you and your audience. When customers feel like they’re being listened to, they’re more likely to view your brand positively. Using videos to respond to particular pain points that customers have can help them feel acknowledged and show them you care.

No matter what platform you’re video marketing on, customers are your top priority, so doing what you can to keep them happy is necessary if you want to gain a competitive edge.  

What types of videos can be used for marketing?

·         Brand videos

Brand videos help to convey the story of your brand – its mission, objective, as well as why it was started in the first place. Such videos help viewers understand your brand at a deeper level and could be sued to establish a personal connection.

·         Product/service videos

Video content that showcases the products/services you offer are great to help prospective buyers get a better understanding of your product range. You can describe the pros of using your products/services and exactly what problem they solve to persuade viewers to buy your products.

·         Customer testimonials

Testimonials from customers of your products can help to convince other people of the quality of your offerings. They help to build trust for your brand and viewers are more likely to be convinced to buy your products/services if they see that other customers are happy about them.  

·         FAQ videos

Instead of having a boring text-only FAQ section on your website, you can create a video with answers to some FAQs and add timestamps so that viewers can directly jump to the specific question they had in mind and get clarity on the matter.

·         Demo videos

Such videos can be used to demonstrate your products in action and give viewers a better understanding of how to use your products/services. 

·         Live videos

Live videos are especially popular on social media platforms and can help you establish immediate connections with your audience.   

·         Personal messages

Once you’ve generated leads, you can contact them through personalized sales videos to create a one-on-one interaction and tailor your services to suit their needs.

·         Company culture videos

Viewers are interested in a lot more than just the products/services you offer. If you want to communicate your brand’s personality, making videos that showcase company culture is a great way to do so. It can help your viewers feel more connected to you and build customer loyalty.   

·         Event videos

Corporate events are a big deal and with video marketing, you can help your audience be a part of them. Take them behind the scenes of your events through event videos and let them see your brand with a more humane touch as opposed to looking at it as just another profit-driven business.  

How can an effective video marketing strategy be developed?

·         Decide on the purpose of the video

·         Develop a script

·         Organize and set up the tools/gear you’ll need

·         Make adjustments to lighting

·         Record and edit your video

·         Upload your finished video

·         Optimize your page

Video advertising or video ads can also help you see better results from your efforts. Hiring a video agency will ensure that you get the most from your video marketing efforts as opposed to trying to do it yourself. 

If you’re interested in video marketing, video production, and having video content made for you by an expert, check out Melty Cone. They are a video production marketing company in NYC and will be happy to talk to you about your video needs.