Impact of Quality in Video Marketing: High vs. Low Production Value

When it comes to video marketing, quality stands as the silent ambassador of your content. It's a battle often debated: high production value versus low production value. To leverage their potential, it is crucial to understand the respective impacts of both….

Video Marketing Tips for Customer Retention

A good video marketing strategy can contribute to better customer retention. Video is the most popular online format, increasing the chances that your audience will engage with your videos encouraging them to bond with your brand and consider buying other products from you. You can place your retention video on your website and direct customers to them via email, and on your social media channels…

Social Media Video Marketing Do's and Dont's

71% of marketers created social media videos in 2022. Brand videos on social media have the potential to capture a large number of views from your target audience. How do you create videos that resonate and garner shares? And what are the common mistakes that prevent social media videos from getting the best results? Let’s take a look….

Making Explainer Videos: Common Errors to Avoid

An explainer video is a short (usually 1-2 minutes) video that explains a product, service, or concept. It’s commonly used to show what a business does or how a product/service works. The education industry uses explainer videos to break topics down into smaller, easily digestible chunks….

What Marketers Can Learn from Korean Video Content

K-pop and Korean beauty videos are the most likely images that grace the senses when one thinks or hears about Korean video content….

February 7, 2023

Lucas Chu

animated video, animation, animation studio, videography, videographer, video production, video marketing, video content, video agency, video advertising, social media marketing, production house, marketing, advertising, content marketing

How to Create the Best Animated Videos

February 7, 2023

Lucas Chu

animated video, animation, animation studio, videography, videographer, video production, video marketing, video content, video agency, video advertising, social media marketing, production house, marketing, advertising, content marketing

Animation attracts people of all ages, be it the popular Disney classics, the shows on Nickelodeon, or even animations used for video marketing campaigns. People can easily relate to cute, moving characters resembling real people or animals….

Creating Great Customer Testimonial Videos

Sometimes creating an excellent product or service is not enough to ensure that your brand attracts the attention of your target audience. Marketing also plays an important role in the growth and success of all businesses. And in many cases, companies resort to multiple marketing tactics to draw in more clients….

December 26, 2022

Lucas Chu

advertising, animated video, animation, commercial video, corporate video, video production, video marketing, video editing, video agency, video advertising, social media marketing, production house, filmmaking, digital marketing

The Importance of Subtitles in Marketing Videos

December 26, 2022

Lucas Chu

advertising, animated video, animation, commercial video, corporate video, video production, video marketing, video editing, video agency, video advertising, social media marketing, production house, filmmaking, digital marketing

With the proliferation of the internet and mobile devices, videos have become one of the most effective marketing tools in today's world. Videos can retain the attention of viewers for longer periods, are engaging, and can be used to tap into a wider audience base. Marketing videos can be product videos, demo videos, explainer videos, or even customer testimonials….

March 18, 2020

Lucas Chu

video production, post production, motion graphics, animation

Top Trends in Motion Graphics Animation in 2020

March 18, 2020

Lucas Chu

video production, post production, motion graphics, animation

Top Trends in Motion Graphics Animation in 2020

If you’re a video agency or a video production company that offers video services, you ought to keep updated with the latest trends in video production. One of the most popular forms of video is the animated video….

Reasons to Test Your Marketing Video Before Putting it Out There

Before you publish your marketing videos, it’s always a wise idea to test them for effectiveness. Testing helps your make smarter decisions and tells you how you can boost conversion rates. Find that interesting or odd? Well, let’s dig a little deeper.

Melty Cone Video Marketing Blog