If you are looking at using marketing videos for spreading brand awareness and improving your brand's engagement, you can't just work with short animations and instructional videos without any audio element. You must also include videos that have an appealing soundtrack, sound effects, or dialogic content. A video with sound manages to capture and retain the audience attention better than one without. If you are ideating upon marketing video production for your firm or want to outsource your marketing video services requirement to a video agency, make sure to get a sound designer on board. Most people who commission for videos to be developed for them overlook the necessity of engaging a sound designer. Don’t make this rookie mistake. A sound designer can ensure maximum audibility and impact for all the sonic elements in the video production services provided to you. They know just which volume is right for which sound content in your marketing video, providing you with a well-rounded sonic experience as part of the video production services you are offered. Of course, you could always hire yourself a freelance sound engineer to provide you with these benefits when you choose to develop your marketing videos in-house instead of outsourcing them to a video production agency. However, if you’d like an experienced and adept NYC video production company to produce your marketing videos for you instead, you are welcome to seek our services at Melty Cone Videos. Our team consists of various subject matter experts who work together to develop effective and holistic marketing video content for our clients. Contact us for an in-depth discussion for details on the entire gamut of video production services we make available – we are sure you will find what you are looking for, maybe even more!

Benefits of Working with a Sound Designer

·         Sound Designers can help you add sounds that help enhance your vision – Most of us think visually. As a result, when you have an idea for a video, chances are, you know what it will look like. However, you may not have even given the soundscape of your video any thought. A sound engineer or sound designer works with sounds. They are trained in thinking in terms of sound. So while you might have a visual narrative in place for your video, they will add the sounds to boost the overall impact of this visual narrative. When you engage a sound engineer into your video production team from the onset, you save yourself a lot of money that you may have had to spend during post-production for sound correction.

·         Hiring a sound designer early can help you save a lot of time – The simple truth is that, if you’re engaging with any professional video production services with an audio content, you will need to work with a sound engineer. Sound engineers are used to being hired very late into the video production process. While this does not inconvenience them too much, as they are re-compensated handsomely for their time – the client usually suffers. Why? Well, sound correction is an expensive process and hiring a sound engineer to get the sound of your video right post-filming may not provide you with the results you wanted. In addition, hiring a sound engineer in the later stages of filming videos only add to the length of the post production process. Sound engineers need time to be able to configure the most relevant sounds for your videos.

·         Sound Designers can inform you about the budget requirements you will need for the sonic aspect of your video – Any video production company worth its name is aware of all the expenses that the various stages of sound design require. However, if you have decided to develop your marketing videos in-house and will not be working with a video production agency, you could really benefit from the budget insights of a sound designer. Freelance sound engineers will most likely require you to pay for their recording, mixing and editing rental equipment. When you appoint this sound engineer early into the video development process, it will help you draw up an efficient budget for these video services keeping all of these different requirements in mind.

Conclusion

If you so wish, you can always hire a sound designer to provide you with their services on a contractual basis, working in tandem with your in-house marketing team to provide you with video production services. However, we recommend outsourcing your marketing video production tasks to a reputable and knowledgeable video agency like Melty Cone instead. Doing so will save you a significant amount of time, money and effort!