Videos aren’t just for engagement—they’re one of the most effective tools for driving leads and conversions. But only if you include strategic calls-to-action (CTAs) and lead-capture techniques.

Creating video content is a big investment—time, budget, and creative energy all go into every production. But here’s the thing: you don’t need to treat every video as a one-and-done project. Repurposing lets you squeeze way more value out of your content by adapting it for different platforms and audiences.

In 2024, video marketing continued to prove why it’s the undisputed champion of content strategy. With consumer habits, tech platforms, and buying behavior evolving, brands that embraced data-driven video campaigns saw major returns — while those who lagged fell further behind.

Based on HubSpot’s 2024 video marketing report, here’s what businesses must know in 2025. Learn what’s working, what’s not, and where video content is heading next.

The Wistia 2025 State of Video Report makes one thing unmistakably clear: in-house video production is exploding. With 71% of companies now producing video content internally—up from just over 50% a few years ago—this shift is reshaping the video marketing landscape….

In 2025, video has solidified its place not just as a marketing tool, but as a business imperative. According to the Wistia 2025 State of Video Report, the demand for engaging, high-quality video content is greater than ever.