Impact of Quality in Video Marketing: High vs. Low Production Value

When it comes to video marketing, quality stands as the silent ambassador of your content. It's a battle often debated: high production value versus low production value. To leverage their potential, it is crucial to understand the respective impacts of both….

Video Marketing Tips for Customer Retention

A good video marketing strategy can contribute to better customer retention. Video is the most popular online format, increasing the chances that your audience will engage with your videos encouraging them to bond with your brand and consider buying other products from you. You can place your retention video on your website and direct customers to them via email, and on your social media channels…

Four Step Video Marketing Strategy

Video is a powerful marketing tool. Over 90% of people reported wanting to see more videos from brands in 2023. Marketers consider video as a very important part of their marketing strategy. If you’re a new business planning its internet marketing, you will have thought about making videos to build brand awareness and customer engagement. In this post, we discuss the steps to creating a video marketing strategy. …

Turning Views into Sales: Converting Opportunities through Video Marketing

In the digital age, where attention spans are shorter & competition is fierce, video marketing has emerged as a powerful tool for businesses to captivate audiences and drive sales….

March 30, 2020

Lucas Chu

pre-production, storyboarding, video production, filmmaking

Best Storyboard Tools 2020

March 30, 2020

Lucas Chu

pre-production, storyboarding, video production, filmmaking

Storyboarding is an essential part of video production if you want to get your work done right. It helps you pre-visualize your video so that you know exactly which shots come after what….

Flash is Losing Prominence and Major Browsers are Moving Away, Should You Panic?

Flash will not truly die unless something that can outperform it and has none of the security drawbacks comes out soon...

Five Types of Videos That You Should Definitely Make

Create a number of playlists and a library of content that will and can be very informative and useful.

What You Can Learn From the Most Successful Video Campaigns

It is good to know beforehand what your customer may want, what kind of ideas, thoughts and queries they may have about your product and use them to create your clips.

Add Value to Your Content Through Video

Sometimes going viral is less important than the video reaching the right people.

Video and Social Media

From bringing people together and finding lost friends, to connecting businesses and customers so that they can interact with each other, social media has found an indomitable place in every business and person's life.

Melty Cone Video Marketing Blog