Impact of Quality in Video Marketing: High vs. Low Production Value

When it comes to video marketing, quality stands as the silent ambassador of your content. It's a battle often debated: high production value versus low production value. To leverage their potential, it is crucial to understand the respective impacts of both….

Video Marketing Tips for Customer Retention

A good video marketing strategy can contribute to better customer retention. Video is the most popular online format, increasing the chances that your audience will engage with your videos encouraging them to bond with your brand and consider buying other products from you. You can place your retention video on your website and direct customers to them via email, and on your social media channels…

Four Step Video Marketing Strategy

Video is a powerful marketing tool. Over 90% of people reported wanting to see more videos from brands in 2023. Marketers consider video as a very important part of their marketing strategy. If you’re a new business planning its internet marketing, you will have thought about making videos to build brand awareness and customer engagement. In this post, we discuss the steps to creating a video marketing strategy. …

The Impact of Quality in Video Marketing: High vs. Low Production Value

When it comes to video marketing, quality stands as the silent ambassador of your content. It's a battle often debated: high production value versus low production value. To leverage their potential, it is crucial to understand the respective impacts of both….

The Evolution of Digital Video Marketing

Ever wonder how we got here? We're not talking about the evolution of the human race but of video marketing. Watching online videos a few hours a week has become a common activity throughout the world…

Turning Views into Sales: Converting Opportunities through Video Marketing

In the digital age, where attention spans are shorter & competition is fierce, video marketing has emerged as a powerful tool for businesses to captivate audiences and drive sales….

Social Media Video Marketing Do's and Dont's

71% of marketers created social media videos in 2022. Brand videos on social media have the potential to capture a large number of views from your target audience. How do you create videos that resonate and garner shares? And what are the common mistakes that prevent social media videos from getting the best results? Let’s take a look….

Tips to Make an Engaging Facebook Video Ad

Facebook is the most popular social networking site worldwide. Offering a good return on ad spend (ROAS), it is a marketing battleground for companies. The victors have, in their arsenal, a good understanding of what effective Facebook ads look like…

How to Use Video Storytelling for Your Brand

Video storytelling is a way to create certain emotions that make people form a connection with your brand. The message in the video is brought to life by its narrative, visuals and sound. These elements come together to evoke stronger emotions than what text or only audio can manage….

Melty Cone Video Marketing Blog