How to Write a Great Script for your Video Marketing Campaign

How to Write a Great Script for your Video Marketing Campaign

Video marketing is essential to any marketing campaign. Video gives the best conversions out of any other form of content. So if you have a digital marketing campaign in place, you have to include videos into it. Now a good video marketing campaign will need a solid script that will attract your target audience to your video…

Actors or real people for a charity video?

Actors or real people for a charity video?

There are many non-profit organizations that exist today and continue to rise in number. The primary cause for this increase is social understanding and an enhanced awareness of socio-economic crises thanks to the internet and various social media platforms…

What are the stages of video production?

What are the stages of video production?

Professional video production companies have the skills, creative direction, as well as the equipment that is required to produce a video with a clear message that your intended audience can understand…

Why Color Correction is Important With Multiple Cameras

Why Color Correction is Important With Multiple Cameras

Working with multiple cameras on set is a common practice. It is a widely used technique in filmmaking or even while making videos that cover an entire event; especially for camera setups that use the combination of multiple cameras and drones…

Drone Shots vs. Crane Shots: Which is Better?

Drone Shots vs. Crane Shots: Which is Better?

Drones have become popular in the world of television and film, the use of drones has grown exponentially, and it seems like their applications have no limit…

Why Low Budget Doesn't Mean Compromising on Location

Why Low Budget Doesn't Mean Compromising on Location

Most modern movies, especially the ones that fall into the fantasy or sci-fi genre, rely on digitally rendered environments or constructed sets. Well, that’s the benefit of working with such genres. You can be as creative and imaginative as you like…

All You Need to Know About 'The Dutch Angle'

All You Need to Know About 'The Dutch Angle'

The goal of true cinematography isn't to steal the show – it's actually supposed to fit the storyline. It's like the decoration on a Christmas tree – breathes in a little life and adds some character. Now, when we speak of cinematography, we refer to a set of typical camera angles – medium, wide, close, etc….

Tips to Get the Sci-Fi Aesthetic Perfect

Tips to Get the Sci-Fi Aesthetic Perfect

If you have a bunch of science fiction movies that you like, we will bet a good amount of money that the cinematography in those films played a huge role in helping them make it to your list…

Tips and Tricks to Develop an Effective Storyboard

Tips and Tricks to Develop an Effective Storyboard

Every video production, whether big or small, requires a storyboard. A storyboard is like the human skeletal system. It holds everything in place. If the skeletal structure isn’t up to standards, you’re going to have a deformed body….

Horror Cinematography: How to Get It Right

Horror Cinematography: How to Get It Right

Horror is one of the toughest genres to tap into, right after comedy. Creating a horror film or video can be quite complex. They have these “proprietary” elements that, sort of, set them apart. One such element is cinematography….