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How Can You Optimize Your YouTube Videos for Video Marketing Campaigns

How Can You Optimize Your YouTube Videos for Video Marketing Campaigns

Optimization is the magic word that can help your YouTube videos get more views. It’s a bunch of tactics to help people find your content more easily on the site. It’s also about getting them to view more of your videos and converting them into subscribers. If you plan on creating more YouTube channels in the future, you will have a ready subscriber base to leverage….

Making Explainer Videos: Common Errors to Avoid

Making Explainer Videos: Common Errors to Avoid

An explainer video is a short (usually 1-2 minutes) video that explains a product, service, or concept. It’s commonly used to show what a business does or how a product/service works. The education industry uses explainer videos to break topics down into smaller, easily digestible chunks….

Tips and Tricks for Optimizing Your Video Content for SEO

Tips and Tricks for Optimizing Your Video Content for SEO

Did you know 93% of businesses get a new customer through their branded videos? The United States of America stands first as the country that spends the most on digital video marketing….

Creating Great Customer Testimonial Videos

Creating Great Customer Testimonial Videos

Sometimes creating an excellent product or service is not enough to ensure that your brand attracts the attention of your target audience. Marketing also plays an important role in the growth and success of all businesses. And in many cases, companies resort to multiple marketing tactics to draw in more clients….

Video Testimonials: The Best Practices to Keep in Mind

Video Testimonials: The Best Practices to Keep in Mind

Video ads can definitely be effective in bringing new customers to your business. However, what's even more effective are word-of-mouth recommendations. Customer testimonial videos, when well-made, can feel like word-of-mouth recommendations to prospective customers….

5 Best Video Editing Software 2020

5 Best Video Editing Software 2020

Gone are the days when experienced professionals only could specialize in video production. In a modern world like ours, where development and innovation in technology are at its peak, anyone and everyone can make videos. Not just any video, but you can make something with the same quality standards as those of a seasoned video production company….

Common Video Editing Issues to Watch Out For

Common Video Editing Issues to Watch Out For

When it comes to video production, one of the most important phases is the editing phase. It is also one of the toughest phases involved in the production process. When we refer to editing, we’re not just talking about cutting out necessary footage. We’re also talking about the value adding aspect of the editing process such as including graphics, placing text, or adding a background score, and so on. 

Reasons to Test Your Marketing Video Before Putting it Out There

Reasons to Test Your Marketing Video Before Putting it Out There

Before you publish your marketing videos, it’s always a wise idea to test them for effectiveness. Testing helps your make smarter decisions and tells you how you can boost conversion rates. Find that interesting or odd? Well, let’s dig a little deeper. 

How to Use Video to Market Your Restaurant

How to Use Video to Market Your Restaurant

Direct selling is great for your restaurant business. However, it can never actually help you meet all your goals. In today’s connected world, the average consumer is always looking and your ability to produce good content is what’s going to help you engage with your patrons. 

Explainer Videos: How to Not Get Them Wrong

Explainer Videos: How to Not Get Them Wrong

Have you ever considered producing an explainer video for your business or any other equally important purpose? Wondering what explainer videos are? Well, explainer videos are exactly that, they are videos that provide explanations for products, services, and a whole lot of other things. You’re likely to come across thousands of explainer videos on the internet, especially on sites like YouTube.