You claim that your brand has some of the best products in its niche. However, how do you expect your target audience to believe you if you can't prove to them why and how your claims are true? Quite simply, you can't use video marketing only for making tall claims. You also have to use it to tell your target audience how your products work and why they are worth your audience's time and money.
This is where product demo videos can be helpful. In recent years, the skyrocketing popularity of video streaming platforms has facilitated an explosion of product demo videos. Of course, not all of them out there are well-made. However, if you can put in the hard and smart work to create them to perfection, you can expect them to boost sales.
Read on to know how you can create a product demo video that will showcase your products at their glorious best in front of your target audience.
1. Sort out the lighting
You can't hope to create a good product demo video if you shoot it in a room with lighting issues. If the lighting is not up to scratch, the visibility of your product may be affected adversely. So, before you hit your video camera's record button, get the lighting in order.
These days, a lot of affordable lighting products are available that would allow you to light up a space in next to no time. When the lighting of a space is on point, you can expect your products to be visible, irrespective of what camera angles and shots you go for.
2. Write a compelling script
Product demo video content is not only about demonstrating how products work - it is also about talking to your audience during the demonstration. This is where a writing a script can make a positive impact. It can help you in framing what you want to say during the demonstration and how you want to say it.
Of course, after you write a script, you would have to practice it a fair few times to remember your lines to perfection. However, what it will do is ensure that you know what to say, how to say it, and when exactly to say it after you press record.
3. Keep the camera steady
If your video footage is shaky, your target audience is bound to have a hard time understanding what's going on. This is especially true for smaller products that involve handling of detailed features. Imagine this - a product requires a small switch to be operated in a certain way. In such a situation, shaky video footage may make it difficult for viewers to understand what they have to do to operate the product.
To steer clear of shaky video, you need to keep your hands steady as you handle the camera. Most modern-day cameras, even the ones on smartphones, have in-built stabilization features. Stabilization can reduce shakiness, but only to an extent. If the camera shakes all over the place during recording, stabilization can do little to do away with the shakiness.
4. Edit the videos well
Many consider editing to be the most complex process in video production. However, the fact is modern-day video advertising is unimaginable without it. So, you have to improve your video editing skills to allow you master those transitions and make your product demo videos more cohesive and enjoyable.
Most modern-day video editing software come with a diverse array of in-built features such as preset transitions and other effects. We recommend getting familiar with them slowly and steadily. Doing too much without knowing what you are doing is something you should steer clear of. Instead, focus on 2 - 3 effects, experiment with them, master them, and then move on to other effects.
5. Prioritize the product
The majority of viewers watch product demo videos to learn more about products they are interested in. So, across all your product demo videos, make sure that you pay maximum attention to the products. If you want to tell your target audience about other things, make separate videos.
Drawing attention away from the products can be disastrous, as viewers are likely to lose interest in the demo videos rapidly. Draw your audience's attention toward the products in such a way that they dominate your audience's thoughts not just during video playback but beyond the video's end as well. To do this, highlight the main features of a product and make separate sections based on those features.
6. Speak loudly and clearly
We have already touched on the importance of talking to your audience as you demonstrate the product. Well, in this point, we would like to emphasize on the importance of speaking loudly, clearly, and confidently. This will ensure that your instructions are heard properly by your audience. Quite simply, if your audience is unable to hear what you are saying properly, they may not learn how to use a particular product.
To develop the ability of speaking loudly, clearly, and confidently, you need to practice. Whenever you can, practice talking to the camera, and you will get better at it over time. Also, invest in good audio recording gear. Your smartphone may have built-in audio recording capabilities, but it comes nowhere close to the quality you will get by recording through the combination of a microphone and an audio interface.
Conclusion
So, that's about it for this guide. We hope you could learn a thing or two about creating product demo videos after reading it in its entirety. Last but not least, we hope you put the points we provided into practice, because putting them into practice is the only way to reap their rewards.
Melty Cone is a reputed video agency headquartered in New York City. Since its inception, Melty Cone has provided both efficient and effective video marketing services to some of the world's most prominent brands. The benefits of working with Melty Cone have yielded business for leading brands like Amazon, Microsoft, TIME, Expedia, and many more.
