A Research analysis has claimed that the Broadcast and Cinematography market is poised to grow at a CAGR of above 1% by 2020. Players in the market such as news broadcasters and production houses are entities that will drive the market as the decade dawns.
Digital entertainment is the next fad and therefore there has been a significant increase in the production of new live broadcasts, short films, dance shows and theater. Instinctively digital broadcasts have risen giving way for increased number of production houses. Apart from production houses, individual cinematographers also favor high picture quality, high resolution cameras. Thus broadcast and cinematography camera users are set to give the industry a boost in market growth during 2020 and beyond.
Camera specifications which are now much in demand are 3D cameras. The movie industry initially caught motion picture in 2D but has upgraded its movie capturing technology to 3D thereby increasing the sale, production and marketing of 3D cameras. Thus 3 dimensional movie production and the equipment used thereof is predicted to drive the Broadcast and Cinematography market for the next 4 to 5 years at least.
Segmentation of broadcast and production equipment:
There are 4 high end cameras that rule the roost in contemporary cinematography. They are ENG Cameras, EFP Cameras, Cinema Cameras and Computational Cameras.
ENG Cameras: ENG or the Electronics News Gathering camera is an equipment widely used by news agencies that include news channels. News channels catering to the news needs of a wide range of language groups have had the ENG Camera enjoy great demand in the market. They are designed specifically for news camera operators and are custom made for their needs. It is usually shoulder supported thereby making it more stable than the hand held camcorder. Their lenses are conveniently interchangeable. Their lenses can also be remotely controlled to zoom in and zoom out. To alleviate creativity, the white balance, focus and iris can be manually adjust while disabling its automatic controls.
EFP Cameras: The EFP or Electronic Field Production camera is primarily used for outdoor shoots like concerts, sports and live news coverage. These cameras are rugged, versatile and can be mounted on pedestals and cranes. They have long focal length zoom lenses. They only capture images but do not have recording capabilities. Recordings are done by other equipment connected to the camera by fiber optic cables.
Cinema Cameras: Cinema cameras are usually high end video cameras used in the movie industry, specifically designed and manufactured for digital cinematography. They have large sensors, frame rates that can be manually selected and feature low compression recording options.
Computational Cameras: Computer processing capabilities in cameras produce an image that is enhanced beyond what the camera lens has captured. This kind of enhancement is usually found in smart phones. This technology is used in mobiles for a reason. Smartphones do not have the capability of holding bigger lenses like other cameras and thus the image enhancing technology comes in handy.
Market Dominance: The ENG cameras have dominated the market in digital broadcasts and cinematography since 2015. In fact 45% of the market share is held by ENG cameras. ENG cameras with tape less HD or High Definition features are further capturing market sales in a big way.
Geographical Segmentation:
Market forecasts and analysis in digital broadcast and cinematography clearly shows that the Americas has and will maintain market dominance for a while. The Americas contribute to 39% of the market share and is predicted to dominate up until 2020. 3D and HD movie production is said to be the reasons behind this kind of market dominance. Production houses have increased in number which will further assist in the growth of this market.
The APAC or the Asia Pacific region takes second place and EMEA or the Europe and Middle East region take final place in digital and cinematography market share. Having stated that, this is a fast growing market with many linguistic groups trying to catch up and therefore, the tables are likely to be turned in market share beyond 2020.
Competition: It is common sense that if the market is promising, the vendor and stakeholders also increases in number. Manufacturers in the cinematography market compete on different variables such as pricing, portfolio and product differentiation.
