It doesn't matter which growth stage your company is currently in; it still requires a video marketing strategy. Video marketing is well recognized by marketing gurus and big brands as the most effective marketing tool in existence. Any business needs to market itself to stay afloat, and a focus on video marketing will only help them earn a greater share of profit. Now, your company can have its own video services or video production team or a video production creative working for your marketing team. Similarly, you could also contractually engage a video agency or video production company to develop marketing videos for your company. Either way, you must have a solid video marketing strategy in today’s time if you want your company to survive.
Suggestions to Help Build a Profitable Video Marketing Strategy
· Determine the Purpose behind Each Video – You might have a plan in place to create your next video. However, for the video to be effective and the video production services to succeed, you will need to figure exactly what you want your ROI from the video to be. Do you want your video to increase brand awareness for your company? Do you want to be able to engage with your customers better? Or are you looking for a significant rise in the number of sales registered? You can’t want a single marketing video to tick all of these boxes. Expecting undefined gains from your video marketing efforts will result in the absence of any gains whatsoever.
· Know What Kind of Videos You’d Like to Offer – You will need to conduct some amount of market research on your target customer in order to narrow down on the types of videos you will be offering. Marketing videos come in many forms. You cannot expect your video production agency to provide you with every kind without compromising on quality. Know which video types your audience is most responsive to and then, ask your video production team or hired video production company to design these for you.
· Figure out Which Platform to Use for Sharing Your Video Ads – Again, market research is crucial to arrive on the answer to this dilemma. If your audience base is more active on Twitter and Instagram than Facebook or YouTube, you will automatically know where you should post these videos for best chances of gaining any ROI once your video production company has completed development on them.
· Exercise Consistent Branding – All your videos should exhibit similar branding styles. A video you send as part of your e-mailers shouldn’t be any different in branding from the videos you upload to social media channels. Such an approach could leave your audience confused and they might not be able to recognize your videos easily when met with them. It can harm your brand awareness in the long run.
· Exercise Restraint in Your Video Marketing Budget – It is easy for companies to lose track of their expenses on video production services. While a big company might still be able to afford to incur significant expenditures in exchange for good-quality videos supplied by a video production agency, there's no reason they should spend excessively when their video marketing goals can be achieved on a lesser budget. The Gen Z and millennial audience are more partial to short-form organic videos on platforms such as Instagram and SnapChat. It doesn't take a lot of money to craft these videos, but they can elicit high gains for your company all the same. Budget for your video marketing exercise and then try to stick to this budget. You don't want to go overboard with your video marketing budget and have to exercise restraint in other marketing pursuits or otherwise.
Rounding Up
It is universally recognized that video marketing is an integral method of boosting sales and profit for any company. In fact, video marketing can bring businesses other gains too. However, every company and management needs to make a few decisions before they can get to building their own video marketing strategy. One of the more important decisions to take here is, whether you will be creating your marketing videos in-house or outsourcing them to an external video production company. You can then proceed to drafting the particularities of your company’s video marketing strategy and inform the same to your video production team or the video production agency working for you.
