If you are looking to start making video content for your Youtube channel for your video agency, one of the first aspects of the same is getting together your video production equipment. Whatever may be your reason, you need to gear up first to make some high-quality videos.
However, remember that there is no video production equipment list that can go according to the mantra ‘one size fits all.’ There are several variables that figure into this list, such as project type, budget, pro vs. amateur, locations, etc. This article will give you a general idea regarding the basic gear for your consideration. Any further requirements are dictated by your requirements and budget.
Video production equipment list
Though videos are basically about content, the production quality plays a major role for the viewers. If you are looking to step up your video production strategy, here is a checklist of few items that can help you create high-quality videos in 2021:
Camera: This is the most essential of all the video production items. Depending upon your budget and requirement, they are available in all shapes and sizes in the market. Let us start with the basics. A DSLR camera will get you the videos but not like the professional level ones. It is cheaper and can deliver videos in 1080p, which is the standard for high definition online videos. There are many DSLRs that can record in 4K as well. To get even better in-camera features as well as better quality, it is best to invest in a high-end video camera like Canon XA11. It provides better zoom focus, image stabilization, and an improved pickup of sound. In addition to video cameras, having a portable camera will help you in capturing videos and editing and uploading them at any time and place.
Tripod: This is another piece of equipment that will help in stabilizing the video content of your camera. No matter how good the stabilization of your camera is, even the smallest of the shakes are visible in a video. A tripod helps improve the quality of even your basic camera, turning it into a better video marketing tool. To get those perfect tilting and panning shots, it is best to get fluid head tripods for your video marketing agency.
External microphone: Though the video cameras, as well as DSLRs, have good audio pickups, they still leave quite a lot to be desired. After all, they have been designed to capture videos and not high-quality sounds. There are external microphones for the same. After all, great audio is one of the major differences between an average and a high-quality video. They become all the more important when you are filming interviews, courses, video lessons, or basically anything containing speech. There are several types of microphones available in the market from which you can choose depending upon your requirements. There is an omnidirectional mic for capturing sound from all directions. Directional and shotgun mics capture sound from a specific direction.
Lighting: Though the lighting is often considered to be a lower priority for many video creators, it makes a huge difference in the quality of your video. Getting the right lighting for videos is a complex process where you need to consider the shadows, background and foreground lighting, different types of light, and many others. There are different lights for different needs and budgets. You can choose the reflectors as a cost-effective solution or softboxes for powerful and versatile lighting.
Hardware and software requirements
In addition to recording equipment, the computer on which the videos are being edited, as well as the editing software too, plays a major role. Let us take a look at their importance.
Video editing hardware: Though videos can be edited on any device, including smartphones, a fast computer with enough graphics power can make a huge difference in our speed. Lower end laptops and graphic cards can make editing large files a cumbersome process.
Editing Software: It is absolutely necessary to have efficient editing and video production software at your disposal. They help you in not just inserting text and editing the vocal pauses but also navigating through complicated cuts and color correction. These are enough to take your videos to high quality from amateurish.
Additional equipment
Other additional equipment that can figure in your list depending upon your requirements can be listed as follows:
Gimbal: Gimbals are camera stabilizers. They come in all shapes and sizes for all cameras. It uses pivots and weights for stabilizing your shot in case you are moving. It is especially helpful in case you are moving around. For a more stable and lighter gimbal, you need to invest in a more expensive one. Make sure that the one you get is compatible with your camera. However, if you plan on making more stationary shots, you do not need to worry about it. In the case of moving videos, the video quality improvement through the usage of gimbals is quite notable.
Lavalier mic: If you plan to include people talking in your videos, it is best to invest in lavalier mics. These are small collar or lapel microphones providing a high-quality sound without any background noise. However, if your videos do not have any talking people, you can have them in your list of ‘someday equipment.’
Conclusion
Professional high-quality videos with great equipment are a great way of showcasing your content to the entire world. However, do remember that video content is the top priority in your video ads. Once you have figured out your video message, the above-given video production tools will help you achieve great-looking high-quality videos.
If you are interested in video marketing, video production, and having video content made for you, check out Melty Cone. They are a video production marketing company in NYC and are happy to talk with you about your video needs!
If you are considering having a video made, contact Melty Cone today and let us know - we are here to help! Melty Cone is a full-service video production company and video marketing agency in New York City providing video production services for NYC, NY, New Jersey, NJ, Philadelphia, Connecticut, Los Angeles, LA, Chicago, Houston, Phoenix, Dallas, San Jose, San Francisco, SF, Texas, Austin, Columbus, Denver, Seattle, Washington DC, Charlotte, Fort Worth, California, Boston, Pennsylvania, Massachusetts, Miami, Orlando, Tampa, Jacksonville, Florida, Atlanta, Indianapolis, San Diego, San Antonio, Oklahoma, Nashville, Tennessee, Las Vegas, Portland, Arlington, Oakland, Jersey City, Long Beach, Anaheim, Naperville, Berkeley, Alexandria, Cambridge, Ft Lauderdale, Palm Beach, Detroit, Minneapolis, Baltimore, Riverside, St Louis, Pittsburgh, and worldwide!
