The presence of video marketing continues to rise in an age that sees such large digital media consumption. In efforts to capture the market, US video advertising spending has reached over $67 billion. This number is expected to increase by about 15 percent in 2023, with numbers soaring even higher on a global scale.
Branding is an essential part of video content and can be the difference between a popular video forgotten in a flash and engaging content that actually translates to sales. There are a number of successful examples that show just how important branding is in video marketing. So without further ado, let’s delve into some of them…
Galaxy x BTS: Unfold your world with Galaxy Z Flip4 - Samsung
The biggest goal for any business in the digital space is conversions. You don’t just want to spread your name, you also want it to result in sales. Samsung did this expertly by taking on the world’s most popular current boyband, BTS, and melding its brand identity with the band’s concepts and themes.
After releasing the video of BTS singing one of their latest singles and using their Galaxy Z Flip4 phones, the model immediately saw a large increase in sales in Europe. The Korea Times’ coverage reveals that sales of the phone doubled in the relevant market, with the most popular variation being the Bora Purple edition, which is the “signature color” BTS coined for its fans.
Skyrim: Very Special Edition
The Elder Scrolls: Skyrim is one of the most popular video games in the world despite being more than a decade old. Its community has a running joke that Skyrim will always have a new version to match new generations of consoles, computers, and devices. Bethesda leaned into this and responded by releasing the “Skyrim: Very Special Edition” at the E3 trade event and exhibition.
This is a great example of using branding that you know resonates with your audience. By creating fun content that is directly related to their habits and the like, you build more customer loyalty. After the video dropped, many viewers wanted to find out if they could play the game on their Alexa like in the video. As an added layer of engagement, you can actually enable Alexa’s Skyrim skill and play the entire game by commanding her to launch it.
Kwentong Jollibee Valentine Series 2022: 600 DAYS
In our post on ‘5 Proven Ways to Create Engaging Video Content, we mention how incorporating storytelling can boost engagement with your brand. With the right story, you can capture people’s attention and compel them to patronize your product or service.
Jollibee has pinned this tactic very well with their Kwentong Jollibee (Jollibee Stories) series, which has garnered them millions of views and solidified their position as the number one fast food chain in the Philippine Market. Their market share has exceeded even the likes of McDonald’s. Globally, this campaign also netted so much attention that influencers from various countries started buying food from Jollibee to jump in with their own Kwentong Jollibee.
The 100-Year Game - SBLIII
Incorporating branding in your videos is a big way to solidify your identity. After all, having a concrete identity that consumers can relate to your brand is one of the most effective ways to stand out from competitors. At the very early stages of brand development, brands use reputable tools such as Namechk’s domain name generator which helps you establish how your name and how you represent your brand sets the tone that consumers will remember for the long run.
Consider how the NFL has established itself with audiences. On top of ‘NFL’, they own the domain rights to various popular team names because they know the association that people make. You can see this message further pushed in their popular video, The 100-Year Game. The most iconic players come together from different teams to celebrate the league as a whole and show what makes the sport so timeless for fans.
Adidas Originals - End Plastic Waste - Stan Smith Forever
Brand perception is a key takeaway you must also think about. Modern consumers care about the values of the businesses they spend on, so your brand image must be at the forefront.
Adidas improves its brand image by using one of its most important lines, the Stan Smith collection, and tying it to the green movement. This is a solid move that helps them in light of other controversies that hurt their image. Medium’s piece on brand perception shows that 60 percent of consumers will refer friends and family to stores if they have a positive view of it. On the flip side, negative perception sends them to your competitors.
