If you are a video production company or video production agency, you’d like to know all the ways in which you can step up your video services in the coming year. Every year brings with it new video production trends which any reputable video agency cannot afford to be unaware of. More so, for a professional video marketing firm or a digital marketing company, where one must keep up with the latest trends if they want to keep up with their peers. Studies have found that more people will spend their time watching videos than ever before in 2020. So, more companies will be investing on online video marketing to drive consumer engagement. In a saturated industry space, the video production company making these videos will have to find ways to set their marketing content apart from the rest. If your video production agency wants to earn absolutely any profit from its video services, it will need to be able to provide value added content in their videos. Want to learn how to make the most of your video marketing in 2020? Read on below.
· By personalizing your videos – The audience appreciates personalized content and this holds true for video content as well. If lead generation is your goal, you should be focused on how you can engage in customized video production for your target consumer base. Addressing specific pain points and needs helps a customer feel valued and creates a bond between you and your customer, which drives your sales.
· Longer video lengths – Most video advertorials ran under 5 minute duration in 2018-2019, based on research that found that human ability for focusing attention is decreasing rapidly. However, this is not all true. While shorter videos are more user-friendly in that they can be consumed on-the-go, they do not leave a lasting impression on the consumer’s mind. Contrarily, longer videos are able to draw in better user engagement. As a video production company, you should keep this in mind when you offer professional video services this upcoming year. Long form videos are successful in creating a lasting brand image in the consumer’s mind.
· By providing data-first video services- It is time that a video production agency realizes that generic one-size-fits-all videos no longer bring in ROI uniformly from all sections of the population. Video production must be based on heavy research data which helps the creative agency understand what works for their target customer population and what doesn’t. By putting such an effort into practice, they will be saving up on both time and money. Data-driven video production is more effective as it relies on technicalities such as audience segmentation and personalization.
· Videos tailored to specific social media platforms – Starting 2019, we already saw how video production services are becoming customized according to the social media websites and apps that they are being shared upon. 2020 will continue to witness this trend flourish. More and more native videos will be shared on Facebook which are shot in a square format to drive maximum audience engagement. These videos are more likely to perform on the website than sharing links to YouTube video content.
· Shoppable videos – 2020 will see your peer video production agency offer shoppable video content, if they don’t already. These marketing videos inculcate webpage links to the advertised product’s merchant page where you can seamlessly make your purchase. So, why should you miss out on this trend? Better your video marketing efforts by producing shoppable video content this next year.
Trends come and go every year. Some stick, others fade away. While your video agency may choose not to incorporate every 2020 video marketing trend into their work – it will benefit from learning about them nonetheless. Clients will come in, demanding for video services based on these trends and they will then, be better placed to handle these client demands. As we have already seen, some of these video marketing practices are becoming the norm with the passing year. Naturally, any professional video agency will benefit from knowing how to put these video marketing practices to work as part of their video production and marketing services. If success is your goal, why leave it to chance?
