Animation attracts people of all ages, be it the popular Disney classics, the shows on Nickelodeon, or even animations used for video marketing campaigns. People can easily relate to cute, moving characters resembling real people or animals. And even our minds can somehow fill in the gaps that the designers leave in these animated videos.
The Art of Making Animation Videos
The impact of animation is well-known in the business world. Numerous corporations and organizations employ animation videos to tell exciting stories, convey important messages, or explain something to their intended audience. This is why many big and small businesses are now leaning towards using animated videos as a marketing strategy. But this is not as easy as it sounds. Creating animated videos for the first time is not a walk in the park. Creating a small video of a few seconds' length can even feel daunting. To make a successful animation, a lot of different skills come into play, including artistic abilities, the ability to generate realistic movement, proficiency with animation tools, and some simple tricks. You can
Plan Your Animation Videos Well
Planning is an important part of all types of video production, including animation videos. But many people unwittingly forgo this crucial stage. A solid plan will make a world of difference when it comes to creating good animation videos.
You should also consider certain important things when planning your content for the video, including your objective and the target audience. The target audience should be able to resonate with your content, your video should appeal to them, and they should understand the message you are trying to convey. The best animators evaluate what their intended audience wants to watch and what makes them take action. Ask yourselves important questions about the target audience and then begin the creative process.
The objective of the video is also a deciding component in the planning stage. You should have an idea of what you hope the video will accomplish. Whether you desire your intended audience to know something, act in a certain way, or develop an awareness of something. Make a list of these objectives, and then create the content with them in mind.
Write a good script for the Animation Video
After the planning stage is complete and you have an idea of what to present to the audience, the next step should be writing a good script for the animation. Many animators find it way harder to create a compelling and unique script than to actually animate the video. There are several important elements you should consider while creating a script. These include:
Write your script in a casual and conversational manner, addressing the audience.
The attention span of people in this tech-savvy and fast generation is very poor. So, if you want to attract and hold the attention of the audience, make sure that the script is engaging, succinct, and catchy.
Ensure that every word is scripted. Try not to be lazy and consider all the specifics up front. By doing this, you can make the video more quickly and gain time for other aspects of video production.
If your aim is to boost traffic to your website or make the audience visit a product page, include a creative CTA at the end of the script. This will help persuade your audience to take the next step.
Build a storyboard for Your Animation Video
You can visualize your script on a storyboard. The storyboard will allow you to place images next to the script you have written, giving you a complete picture of how the animation will look after you finish it. It is crucial to do this before you devote serious resources and time to creating the animation. Begin the process by determining the pivotal moments in the story. On the storyboard, add the script corresponding to the scene and draw the thumbnails or images in a rectangular box adjacent to it. This will show you how the scene will look in the video.
You should also keep in mind that since the storyboard is used as a plan, it is not necessary to provide a ton of specifics. It only needs to be clear and aid you in guiding your plot. Storyboards can also be useful when many people are working together to design an animated video marketing campaign. This will enable everyone in the group to make significant additions, deletions, or any other changes they want to make in the video easily.
Choose a good animation tool
While the story and skills are critical to creating a good animated video, the tools you use also play an important part in how good the end product is. Numerous animation tools are available on the internet to transform your concepts into polished video material, complete with animations, music, and other effects. If you do not have the time to create the animation from scratch, you can also choose from templates available in the animation maker. Remember to choose a style you feel comfortable with and stay true to it. A consistent style will give a dynamic look to the animation.
You should also include audio with your animation, as this will easily attract the attention of the viewers. Appropriate music will create the intended impact on the audience and play a major role in stimulating the right emotion. Along with music, some background sounds at the appropriate places are also a good way to make the video impactful. Just properly match the sound timings with the scene on the screen. You can also give a personal touch to the video by adding voice-overs.
Conclusion
Creating unique and attention-grabbing animation videos may feel like a gargantuan task, especially for a beginner. But you can learn the skill and start making animations for your video marketing campaigns with some patience and effective planning. Watch the animations of popular animators and learn from their videos. You can also start with easier projects, like animated GIFs. But mostly, remember that animation is not easy, and keep creating until you make the best animated video.
