Back in the day, when the older generation witnessed the first colour printed ad, they were ecstatic. Brands that could afford to advertise in colour found their sales shooting through the roof. It wasn’t as much about the product they were selling, as much as it was the way they sold it.
Fast forward to many years later and video marketing was introduced. Video marketing is not the same as advertising. Advertising involves using multiple channels of communication to showcase your product or service.
On the other hand, video production and marketing employ a video to display on a company’s website, landing page, social media, or even through emails in order to inform or educate.
While advertisements are made to capture the attention of the public and gain maximum visibility of the brand, video marketing fulfills another purpose. Through video marketing, the brand chooses to engage the viewer with substantial information while still being able to capture their attention.
The primary reason why video works best is quite simple. Our vision is our most dominant sense. When we are able to see and process information with our eyes, it becomes that much easier to remember and retain it. This is why when colour printing was introduced, people found it that much more visually appealing and could retain the image in their minds for much longer.
Here are some of the top reasons as to why video marketing is now more powerful than ever:
1. More conversions and sales
Research has shown that video can increase conversions by up to 80%. When a potential customer lands on your website, having a video as an explainer surely grabs their attention. Moreover, studies report that over 74% of people who watched a video marketing snippet about a product went on ahead to buy it.
2. Greater return of investment
Explainer videos have a much greater return of investment as compared to other forms of marketing. While making videos are quite time consuming, finding the perfect video agency to take care of your video services will ensure high-quality, professional-grade videos for your viewers to watch when they visit your web pages.
3. Trustworthy platform
Imagine gaining curiosity about a product and visiting the brand’s webpage only to discover that it looks too suspicious. A majority of people who view marketing videos online are aware of the different elements that lends authenticity to a brand.
Video marketing is a great way to gain the trust of your customer. Video is a medium that engages the emotions of a customer more conversationally. Consider YouTube as an example, people these days would rather click on their favourite YouTuber’s videos rather than purchase magazines with photographs of their favourite celebrities. Studies also show that over 57% of consumers believe that videos give them more confidence to purchase online.
4. Convenience for mobile users
Let’s face it, no more than a select handful of people rely on their laptops or desktops to carry out their needs. Smartphone use has gained explosive momentum in the last few years, which makes video marketing all the more viable.
Over 90% of people prefer to watch videos on their mobile phones, due to the sheer convenience it provides. Whether it be while sitting in the backseat of a cab, or even while having lunch at your desk, you can come across videos on your phone at all times.
With so many pictures and text flooding our phones, an informative video is always refreshing and engaging.
5. Increased social shares
It sure is interesting to see how a social media platform can awaken common sentiments across people of all ages and backgrounds. Some videos are simply easy to resonate with, and these videos are always more popular than others.
When you combine a good script with even better execution, you would have created a video that will surely gain the attention of many. Moreover, an interesting video is much easier to share and be viewed as compared to a descriptive text.
Several social media users have no qualms sharing a marketing video, if they found it interesting. A good video is sure to rake in more customers than before.
In conclusion, video marketing is here to stay and is sure to get bigger and better. Consider investing in a video production company to help you create the perfect video for maximum visibility.
