Video marketing offers unparalleled opportunities to connect with potential customers and build your brand, and with many options available it can be tough to know where to start. The truth is that you don’t need anything fancy to begin using video in your marketing efforts - you might find that you don’t even need any special equipment at all! Video marketing enhances your sales and boosts your branding efforts, no matter what industry you work in or how much cash you have to invest in equipment or outsourcing costs.
Create a Video Blog
A video blog, or vlog, is a great way to use video marketing. Vlogs are personal, creative, and often funny. They give your audience a behind-the-scenes look at your life and business. You can use vlogs to build relationships with your customers and create loyalty among your followers. Plus, vlogs are a great way to show off your personality and build trust with potential customers. However, it's important not to be too self-promotional in the videos.
If you want to promote your products without any explanation of what they do or how they work, you should instead invest in paid advertising like Google Ads. Do some research on popular blogs before starting your own. The easy way to get ideas for new ways to use video marketing is by researching popular blogs in the industry. For example, if you sell health food supplements, look at sites like Wellness Mama or Food Matters TV. Once you've decided the style of vlog works best for you, start brainstorming topics that will fit into that style.
Infographic Videos
These are videos that tell a story using graphics and animation, and they’re perfect for social media. They’re attention-grabbing and can be very shareable, which is great for getting your brand out there. Make sure the story you’re telling is interesting and relevant to your audience. The best way to do this is by doing market research first. That way, you'll know what content will get people's attention in the first place. It's also important to keep the video short (around 60 seconds) because anything longer than that will make people lose interest.
Highlight any changes your company has made or products it offers over time or share information about how much better your company is now than it was before. They're usually more eye-catching when done in full-screen format rather than in a corner on Facebook giving them their window on YouTube possible.
Finger puppets: If you want something lighthearted but creative, then finger puppets might be for you! There are plenty of characters available from Harry Potter and Frozen if you want some cheese!
Animated Explainer Videos
Explainer videos are a great way to introduce your brand or product in a fun and engaging way. They can be used to educate your audience about how your product works, or to show off its features and benefits. Plus, they’re easy to share, so they can help you reach a wider audience. The tone of the animation is up to you!
- Motion Graphics: For companies with an established identity, motion graphics may be the best option for your marketing needs. You could create promotional clips for upcoming events or even ads for specific products and services.
- Live Streaming: In 2022 there was an 8% increase in video views on Facebook Live, which makes live streaming worth considering as part of your video marketing strategy!
Whiteboard Animation Videos
Whiteboard animation videos are a great way to explain complex concepts simply and engagingly. They can be used to promote your brand or product, or simply to educate your audience. Whiteboard animation videos are also great for creating how-to guides and instructional videos. You can use them to tell a story, or even to make a point. Whatever you use them for, whiteboard animation videos are a powerful marketing tool that can help you engage and connect with your audience. Whiteboard animations can also be educational or entertaining. And like other animated video styles, it's a flexible medium that lends itself well to different topics.
Review Videos
A review video is a great way to show off your product and get people talking about it. You can film a review of your product, or have someone else do it for you. Be sure to include a call to action at the end of the video, so viewers know what to do next. Ask them to subscribe to your channel, buy your product, or leave a comment on the blog post they watched - whatever you want them to do. For example, let's say you are reviewing an adorable puppy toy that squeaks when squeezed. Your call to action could be to "visit our online store today!" or "Subscribe Now for exclusive discounts!" or "Share with friends and family via Facebook and Twitter!".
Conclusion
Video marketing is a powerful tool that can help businesses promote their products and services. When used creatively, video marketing can be a highly effective way to reach and engage potential customers. Here we discussed five creative ways to use video marketing. Telling your story in a video allows you to share who you are as an individual or business owner with potential clients. It’s also great for sparking conversations with viewers and building brand loyalty from fans who identify with your story.
If you are interested in video marketing, video production, and having video content made for you, then check out Melty Cone. They are a video production marketing company and are happy to talk with you about your video needs.
