Consumers are highly driven by market trends, especially when it comes to the video domain. However, making videos involves characterization, targeting, scoping and many other factors. So it would be very useful to know the most popular trends for 2020 that might shape the year. So here is a list of the top 5 video production trends you should watch out for in 2020:
Storytelling
Be it a 20-year-old person or a 5-year-old kid, both audiences generally love watching stories. These stories provide us with many aspects such as learning from the message, act of kindness or goodness, the right choice, etc. At the same time, stories connect a person to a situation that they might face or have already gone through. The year 2020 has surely started with this trend on social media sites like Facebook, Twitter, and LinkedIn. Companies, employees, students, and many other audiences are sharing their stories every day on these social sites. So the art of storytelling through video production is here to stay.
Whiteboards/Bloopers/Behind the Scenes/Interviews
Whiteboards, bloopers, behind the scenes and interviews guide us through either the product or service or a person. This is one of the major video production trends for nonprofits, charities, and organizations. It indulges the people with the company and/or people running the company. People love to hear coverage that include personal stories, fallbacks, struggles, journeys, etc. Conveying these through whiteboards, bloopers, behind the scenes and interviews are the best modes for a video production company.
Mobile Stories
Filming a 30 Snapchat, Instagram, or Whatsapp story on a trip, tour, event, or occasion is yet another video production trend that is expected to stay. It is apparently the quickest way to reach out to the audience. Live chat with audiences and taking "Q & A" sessions, actually indulge the audience.
However, beginners or startups fail to reach out to the right audience because they don’t have one. Therefore, it is crucial for them to set up the proper background, foreground, makeup, and lighting for shooting a video. Most celebrities and established companies are working to bring out the best video quality for their audience. A good video with a good message will definitely retain your audience’s attention even while shooting with a mobile phone.
Voice Over Videos
While watching a film, you must have noticed a voice coming from the background while the scenes are in motion. This voice is called a voice over. Knowingly and unknowingly, all of us have seen videos with voice-overs and even created collages at times. However, creating a film for a corporation or an organization is a completely different task. It incorporates story boarding, researching words, scripting, editing, and more.
Also, these factors can never diminish the requirement of voice-over videos. This is because they are primarily one of the quickest modes of conveying the message to the audience. At the same time, they are easy to prepare but require skilled workers. Therefore, voice-over videos are going to last more than you can ever expect them too.
Art Videos
Developing an art video is a tough job. It requires having knowledge about creative concept development. At the same time, it also requires deciding the location, scouting, gathering of actors, makeup or hair artists, video equipment as well as motion graphics, and script writing. Therefore, a lot of work goes on behind the scenes. All of this can become a tedious task and might cost a loss for a single corporation or organization. However, they can ease their burden by hiring a video production company that can provide them these services as well as results.
Art videos are for a niche market but may also go out to a larger audience, too, through theaters. However, the demand for art videos to convey messages and builds audiences on YouTube channels has subsequently increased over the past years. Therefore, there is no doubt that art videos will become more marketable and trendy in the near future, especially with the rising demand of the web audience.
Conclusively, storytelling, mobile stories, voice-overs, whiteboards, bloopers, behind the scenes, interviews, art videos are five of the rising trends of 2020. These are going to shape the market for video production.
