If you’re a video agency or a video production company that offers video services, you ought to keep updated with the latest trends in video production. One of the most popular forms of video is the animated video. Animated videos reach out to, and are better able to engage a wider cross-section of people than regular videos. As such, they also register high demand by video production services. Any video production agency would do well then to learn about the current trends which govern motion graphic usage and animation in videos.
We’ve assembled below a handful of the top trends observed in the motion graphics animation space this year, so far –
· Using a limited color palette – Minimalism has affected every aspect of our lives. The audience today is more receptive to a restricted color palette using primary colors than a rainbow usage of various colors that overwhelm the senses. In fact, using primary colors, and in a finite manner, is one of the most popular digital illustration trends of 2020. Use too many colors, and the audience could find themselves distracted from the main animation and its message. Additionally, restricting the color palette, in a way, pays homage to the simpler graphics and animations in the past. It evokes a sense of pleasant nostalgia, which the audience is receptive and responsive to.
· Linear art usage – Linear art usage in animation videos has been hogging the spotlight for some time now. In 2020, video production services and designers/illustrators tasked with providing these video services have been making generous usage of fine lines to illustrate the message they’ve been attempting to convey. Lines can be used for a variety of purposes in videos – they can be used to provide direction, hint at a mood or even define the shape. Simple thin lines make the animation in videos look like they've been hand-drawn. Linear art usage is yet another 2020 graphics motion animation trend in video production in synch with minimalism and minimalist styles.
· Kinetic Typography – Creatives tasked with video production in any video production agency is usually wary of experimenting too much with the typeface or font they use in their videos. Why? The typeface and font chosen for your video can dictate the readability of textual messages included in the video. A video agency usually prefers to use generic fonts and typefaces as a result. In the current year, we've noticed more and more illustrators and video production artists breaking out of this norm by changing up the fonts used in their videos. People seemed to have responded favorably to words moving, stretching, and transforming dynamically in videos and video production services providers everywhere have taken note.
· Grainy, lo-fi videos – While this video-production trend might confuse the amateur, any seasoned video production agency is quick to incorporate it into their video services. While the usage of grain in video illustration might make the video seem poor in quality, it works to add a sense of authenticity and realism to it. Real-time structures and textures are rough. High-quality videos tend to smoothen out these rough edges which could be off-putting to a certain section of the audience. Companies who preach organic or home-made have been especially commissioning video agencies to craft them grainy animation videos that convey a homely quality.
· Combining 2D and 3D animation – The trend of combining 2D and 3D animation in videos has followed into 2020 from the past year. When a video agency combines 2D motion graphics with 3D animation, the result is a charming visual experience. Both companies with big budgets and smaller businesses have placed demands for such videos to video production services in 2020.
Be On-Board with the Latest Trends to Keep Pace with Peer Video Production Services
If you are an NYC video agency or a video production agency in NYC, you will want to stay abreast of all the latest video production trends that agencies are following in other parts of the world too. The aesthetic that video services in 2020 are trying to emulate is one of simplicity which fosters the feeling of relatability. This is why you can observe so many of the year's video production trends recalling illustration styles used in the past. Now that you know what the audience seeks to find in their 2020 animation videos, you can get to work and include the same in the video services you provide.
