Video marketing is one of the critical elements for success today. The popularity of video content has created a situation where nearly 80% of all internet consumer traffic is video. The consumption of mobile video content is increasing by 100% every year. A study showed that 46% of consumers purchased a product after watching a video on social media. These facts only highlight the importance of video for businesses.
If your business wants to reach out to more customers and improve its sales, then you need to look at video production and marketing. Video content is engaging, and a well-made video can attract a lot of traffic to your website or social media platform. If you want to start using video content, then you need to create a top-quality video. If you don't know much about video creation, don't worry, a good video agency can help you. Once your content is ready, then comes a key function, which is marketing.
The article looks at various video marketing strategies that can help you achieve success.
Understand your audience
Before anything else, you need to first know and understand your audience. Who are you creating video content for? Are they your core customers? Are the new customers you are trying to attract? What is their profile? What kind of videos do they like? Which is the best way to reach out to them with video content?
The answers to all these questions will help you understand your audience. This is very important as making a video without understanding your audience can be a costly mistake. When your video talks in the same language as that of the customer, they can relate to it. The content, the use of images, the message, and the channel used – all these need to be planned based on your customer needs.
Decide the video goal
When you create a video, it should have a goal. The goal may be to promote the brand, create awareness, offer a solution to customer problems, or prove your competitive advantage. When you want to popularize your brand name, then creating a brand video would be ideal. If you want to get customers to know about your products, then you need a video that creates awareness.
If you want customers to consider your products, then your video should tell them how it will solve their problems. When you want the customer to go ahead and buy your products, you must highlight the competitive advantages. Decide the goal or goals you want to achieve, and then create the video.
Create a story
People are no longer interested in boring documentary videos. They want something that they can relate to. A story approach will help you with this. Present your message in the form of a story. Create a protagonist based on your customer. Let the video talk about the problem faced by the customer and how difficult it was to find a solution. Next, introduce your product and explain how it is the solution.
Show the customer’s experience using the product and how it satisfied him/her. End with a strong conclusion that shows how problems can be solved with your product. When you present a marketing message as a story, it helps to create a connection with customers. This will motivate them better to buy. Focus always on what problems your product will solve and its benefits. Don’t talk about features. Try to include emotions in your video. Make the customer laugh. Make them feel inspired. This is the best video strategy to help you succeed.
Brand your videos
Whether you are making Video advertising or video ads or an awareness video, it must highlight your brand. Your products are the solution, but you are the brand offering the solution. Promote your brand directly or subtly in all your videos. Use your branding elements like the brand name, logo, tagline, brand colors, etc. in all the videos. This creates a recall element. When a customer sees your logo or colors, he will remember the video he saw.
Give them proof
Including testimonials in your video is a powerful strategy to help you win customers. When your customers are convinced with your product, show them a testimonial video. The testimonials should feature real customers talking about how your product helped them. Give them proof by providing customer names, their social media profile, etc. This will make your video marketing strategy more effective.
End with a call to action
CTA or call to action is crucial. Your video must end with a prompt, making your customers reach out for their purse to buy your product. A promotional offer, a free trial, asking them to visit your website, or providing a toll-free number to call are examples of CTA. This can help your video achieve the results you want
Share the video online
Once you create the video, share it everywhere. Social media is where you can find your customers, Make sure you share videos on all platforms. Request your customers to share your videos. Engage with customers who comment on videos. This will help you succeed.
There is no doubt that video marketing strategies can help you take your business to the next level. If you are interested in video marketing, video production, and having video content made for you, then check out Melty Cone. This company does video production marketing in NYC. Contact them, and their representative would be happy to talk with you about your video needs!
