Video marketing has been king since the 80s. From VHS to the ability to broadcast your ads throughout the world, ads sure have come a long way. The internet is a great leveler, and this has been proven time and again by the ever-changing ad market.
Since video is still the most effective way to brand yourself or your business, you should have a strategy based around it. A video ad makes your brand look more approachable and trustworthy. But making a video ad is not as easy as it may seem.
Setting campaign goals is a must. What you want the video to do is something that you should ask yourself.
Common types of campaign goals and how you can achieve them
Testing the waters
Sometimes businesses are not sure whether video advertising or video ads are for them. They do not want to invest their time and money heavily in the video aspect and thus test out the waters first.
In this, you can have a small goal or no goal of the campaign and see how the people react to your business as a whole. After the test run, you can decide whether they invest more into it or try a different route.
In 2021 the best part of being on the internet is that you do not have to spend a lot of money on video. Getting a video made is easy as video production is much more affordable than ever.
You can remarket the video to people who have interacted with your video and find your niche easily and quickly. Remarketing is a powerful tool that can convert people into loyal customers very quickly.
Brand Awareness
If you are new in your industry or are not very well known, you should have a campaign goal of increasing brand awareness. This makes people aware of you as an entity that they can use when they need your goods or services.
If you are starting out or expanding aggressively, this is a great way to get more people into your funnel. This way you can get new people to know you and also turn them into customers.
You should define your demographic and have a target audience in mind. For example, "college students" or "new parents" are examples of a target audience.
People in the market for buying
There are many people on the hunt for various things. Even in your niche, you will find people who are looking for a great service at a great price. With in-marketing targeting, you can get access to these people and advertise to them only.
This way, you get to be in front of people who are looking to buy in the first place itself. This way, not only do you get more people into your funnel, but you have a better chance of converting them too. The audience for in-marketing is predefined in most cases. Whether it be business services, automotive, or consumer electronics, you will find your niche very easily.
This is a great strategy as it is not heavy on the financial aspect of it. You can easily use one of the predefined categories and market exclusively to them. This means every penny that you spend goes towards making your business more visible to interested parties.
Tempt the competitor's main customers
In this world of cutthroat competition, it helps to be mindful of the people that your competitors are pulling. You can easily target these people and convert them into your customers. Since it is a free market, people will be more than happy to go to an option that suits their needs.
There are as many businesses these days as there are customers. It is up to you to set yourself apart, whether it be the best in class prices or services. Being a great mix of both is one way of having a long and healthy business.
This is probably the best way to get customers. Many times, people are looking for alternatives to popular brands or simply want to try out what is there in the market.
Track your performance
Video content is a great way to engage with people and gauge what they think about you. A few years ago, metrics like what people did after watching the video or did they click on the call-to-action button were not available. With access to such metrics, you can really get a handle on what metrics matter.
If you set such a campaign goal, you will get a lot of performance-enhancing info that will come in handy in the future. Track these metrics carefully and you will gain insight into consumer behavior which you can leverage to your advantage in the future. Using this info, you can target the interested audience and convert them into your customers easily.
Whatever your goal may be, it is going to take some trial and error to work. But do not be fazed, all good things come to people who try. If you are looking for a video agency for your video content, we will be more than happy to help you with your video marketing needs.
We at Melty Cone have years of experience in working with top brands to create video content that delivers. Our experts will take their time and understand all your needs so that we can make a video that gets you the results that you need.
