Why Real Estate Videos are Better Than 3D Tours

Why Real Estate Videos are Better Than 3D Tours

When it comes to promoting real estate as an agent or real estate marketer, you generally have two options. You can either choose a virtual tour or a video tour. Before we tell you which one’s a better option, let’s define them both….

Why Low Budget Doesn't Mean Compromising on Location

Why Low Budget Doesn't Mean Compromising on Location

Most modern movies, especially the ones that fall into the fantasy or sci-fi genre, rely on digitally rendered environments or constructed sets. Well, that’s the benefit of working with such genres. You can be as creative and imaginative as you like…

Video Marketing Trends for 2019

Video Marketing Trends for 2019

It's very clear to companies now that video marketing is pretty much the only way to go about things in the near future. It doesn't matter what the purpose is – most businesses do and will continue to rely on video marketing to get the word out. This is true for almost every industry under the sun….

What Goes into Creating an Effective Explainer Video?

What Goes into Creating an Effective Explainer Video?

Video marketing is a big deal today. If you find that hard to believe, just take a look at your Facebook or Instagram feed and you’ll know what we’re talking about. Video is a proven content format that boosts engagement and delivers the results you’re looking for….

Who Should Do the Voiceover for Your Marketing Video?

Who Should Do the Voiceover for Your Marketing Video?

There's a lot that goes into creating a video. You have your idea, your script, and of course, your voiceover…

Choosing the Right Online Video Distribution Platform

Choosing the Right Online Video Distribution Platform

If you’re a small-business that likes to stay updated on the latest marketing trends, you probably already know just how important video marketing is…

Creating Smoke, Snow, and Other Effects

Creating Smoke, Snow, and Other Effects

A smoke machine is a must for making horror, suspense, music videos and even romantic movies. Think about all the mini heart attacks you had when the skeletal hand suddenly shot up from the ground catching the protagonist's best friend unaware. What would be that scene be without smoke?…

Creative Approaches in Commercial Video Production

Creative Approaches in Commercial Video Production

As producers of commercial and corporate videos, we’re always inhabiting an interesting gray area in providing scripted, preplanned coverage of a specific service, product, or person, while also promising a measure of creativity…

Common Video Editing Issues to Watch Out For

Common Video Editing Issues to Watch Out For

When it comes to video production, one of the most important phases is the editing phase. It is also one of the toughest phases involved in the production process. When we refer to editing, we’re not just talking about cutting out necessary footage. We’re also talking about the value adding aspect of the editing process such as including graphics, placing text, or adding a background score, and so on. 

Reasons to Test Your Marketing Video Before Putting it Out There

Reasons to Test Your Marketing Video Before Putting it Out There

Before you publish your marketing videos, it’s always a wise idea to test them for effectiveness. Testing helps your make smarter decisions and tells you how you can boost conversion rates. Find that interesting or odd? Well, let’s dig a little deeper.