Video Testimonials: The Best Practices to Keep in Mind

Video Testimonials: The Best Practices to Keep in Mind

Video ads can definitely be effective in bringing new customers to your business. However, what's even more effective are word-of-mouth recommendations. Customer testimonial videos, when well-made, can feel like word-of-mouth recommendations to prospective customers….

Why Branding Should Be a Big Deal in Your Business

Why Branding Should Be a Big Deal in Your Business

Branding should be the driving force behind your marketing strategy because it is there not just to create a one-time focus. Rather, branding should help to build long-lasting relationships with customers that will hopefully stand the test of time….

Importance of Social Listening in Video Marketing

Importance of Social Listening in Video Marketing

If you haven’t implemented a social listening strategy, you might be missing out on valuable data that can help build your business. In the past few years, social listening value has significantly increased. With the right social media listening tools, you will be able to understand exactly what your current and potential customers think of your brand…

Build Your Business in a Stable Way with Growth Management Strategies

Build Your Business in a Stable Way with Growth Management Strategies

Contrary to popular opinion, business growth isn’t always a good thing. In fact, it can be a bit of a double-edged sword, especially when it happens too soon. According to Crowdspring, a massive 74 percent of startups fail due to scaling too quickly….

Mastering The Art Of Doing Expert Interview Videos For Video Marketing

Mastering The Art Of Doing Expert Interview Videos For Video Marketing

Any e-commerce business advertising online relies on its content to attract new visitors to its website, blog, or online store. The business can employ various types of content suitable for their different platforms….

Common Video Editing Issues to Watch Out For

Common Video Editing Issues to Watch Out For

When it comes to video production, one of the most important phases is the editing phase. It is also one of the toughest phases involved in the production process. When we refer to editing, we’re not just talking about cutting out necessary footage. We’re also talking about the value adding aspect of the editing process such as including graphics, placing text, or adding a background score, and so on. 

Reasons to Test Your Marketing Video Before Putting it Out There

Reasons to Test Your Marketing Video Before Putting it Out There

Before you publish your marketing videos, it’s always a wise idea to test them for effectiveness. Testing helps your make smarter decisions and tells you how you can boost conversion rates. Find that interesting or odd? Well, let’s dig a little deeper. 

How to Use Video to Market Your Restaurant

How to Use Video to Market Your Restaurant

Direct selling is great for your restaurant business. However, it can never actually help you meet all your goals. In today’s connected world, the average consumer is always looking and your ability to produce good content is what’s going to help you engage with your patrons. 

Explainer Videos: How to Not Get Them Wrong

Explainer Videos: How to Not Get Them Wrong

Have you ever considered producing an explainer video for your business or any other equally important purpose? Wondering what explainer videos are? Well, explainer videos are exactly that, they are videos that provide explanations for products, services, and a whole lot of other things. You’re likely to come across thousands of explainer videos on the internet, especially on sites like YouTube. 

How to Put Together an Effective Recruitment Video

How to Put Together an Effective Recruitment Video

Finding the right people to work for your organization is one of the most important tasks you can take up. After all, your employees are the backbone of your company. That’s why it’s never a bad idea to use every resource and idea available to you, when establishing strategies to hire the right talent.