How to Revamp Your Video Advertising Strategy

How to Revamp Your Video Advertising Strategy

Video content has come a long way, and in terms of marketing videos, the trends are changing more rapidly than ever before. Much of these changes and evolution are down to ever-increasing accessibility to high-speed internet, which has led to decreasing patience levels among end-users…

Tips to Write a Gripping Script for a Marketing Video

Tips to Write a Gripping Script for a Marketing Video

Your marketing videos can only be successful if they are able to convey intended messages to your target audience in an informative and entertaining manner. Quite simply, when your videos manage to both inform and entertain, your target audience will be more likely to remember them….

Top 5 Videos Every Business Could Use

Top 5 Videos Every Business Could Use

Videos are the most preferred way of content consumption nowadays. People spent an average of 1.5 hours watching online videos in 2018. In 2022, the average has risen to 2.5 hours per day

What Data Analytics Can Tell You About Your Customers

What Data Analytics Can Tell You About Your Customers

No matter what industry your business is in or what kind of products you sell, you need to know your customers. This is a universal fact across all sectors. If you don’t understand your clientele, you can’t effectively market to them, and if you can’t effectively market to them, your business has a limited lifespan…

Differences Between Inbound and Outbound Video Marketing

Differences Between Inbound and Outbound Video Marketing

The aim of marketing is to find customers. However, if you have your own business and have been working on your marketing strategy for a while, you must know that it can be complex…

Importance of Social Listening in Video Marketing

Importance of Social Listening in Video Marketing

If you haven’t implemented a social listening strategy, you might be missing out on valuable data that can help build your business. In the past few years, social listening value has significantly increased. With the right social media listening tools, you will be able to understand exactly what your current and potential customers think of your brand…

Build Your Business in a Stable Way with Growth Management Strategies

Build Your Business in a Stable Way with Growth Management Strategies

Contrary to popular opinion, business growth isn’t always a good thing. In fact, it can be a bit of a double-edged sword, especially when it happens too soon. According to Crowdspring, a massive 74 percent of startups fail due to scaling too quickly….

Mastering The Art Of Doing Expert Interview Videos For Video Marketing

Mastering The Art Of Doing Expert Interview Videos For Video Marketing

Any e-commerce business advertising online relies on its content to attract new visitors to its website, blog, or online store. The business can employ various types of content suitable for their different platforms….

Explainer Video Mistakes That Can Jeopardize Your Video Marketing Strategy

 Explainer Video Mistakes That Can Jeopardize Your Video Marketing Strategy

Video marketing is probably a significant part of any marketing plan. According to a report, online ad spending worldwide was more than $61B in 2021. This is how important videos, especially explainer videos, are for businesses.

How External Marketing Professionals Can Help You Reach Your Sales Goals

How External Marketing Professionals Can Help You Reach Your Sales Goals

As a business owner, you likely have a specific sales goal in mind for each of your products. Your marketing strategy is the key to reaching that goal. If your current advertising strategy is failing to reach a large enough audience, it may be time to supplement your team with creative marketing professionals outside the company….