What Data Analytics Can Tell You About Your Customers

What Data Analytics Can Tell You About Your Customers

No matter what industry your business is in or what kind of products you sell, you need to know your customers. This is a universal fact across all sectors. If you don’t understand your clientele, you can’t effectively market to them, and if you can’t effectively market to them, your business has a limited lifespan…

Differences Between Inbound and Outbound Video Marketing

Differences Between Inbound and Outbound Video Marketing

The aim of marketing is to find customers. However, if you have your own business and have been working on your marketing strategy for a while, you must know that it can be complex…

Importance of Social Listening in Video Marketing

Importance of Social Listening in Video Marketing

If you haven’t implemented a social listening strategy, you might be missing out on valuable data that can help build your business. In the past few years, social listening value has significantly increased. With the right social media listening tools, you will be able to understand exactly what your current and potential customers think of your brand…

Mastering The Art Of Doing Expert Interview Videos For Video Marketing

Mastering The Art Of Doing Expert Interview Videos For Video Marketing

Any e-commerce business advertising online relies on its content to attract new visitors to its website, blog, or online store. The business can employ various types of content suitable for their different platforms….

Explainer Video Mistakes That Can Jeopardize Your Video Marketing Strategy

 Explainer Video Mistakes That Can Jeopardize Your Video Marketing Strategy

Video marketing is probably a significant part of any marketing plan. According to a report, online ad spending worldwide was more than $61B in 2021. This is how important videos, especially explainer videos, are for businesses.

A Starter Guide to Creating and Marketing a Sustainable Business

A Starter Guide to Creating and Marketing a Sustainable Business

Demand is rising for environmentally friendly businesses that help protect the planet instead of hurting it. If you're considering starting a company of your own, you might consider going the eco-friendly route so you can do your part to save the earth while also earning money…..

How External Marketing Professionals Can Help You Reach Your Sales Goals

How External Marketing Professionals Can Help You Reach Your Sales Goals

As a business owner, you likely have a specific sales goal in mind for each of your products. Your marketing strategy is the key to reaching that goal. If your current advertising strategy is failing to reach a large enough audience, it may be time to supplement your team with creative marketing professionals outside the company….

Video vs Text and Photo Ads in Social Media Advertising

Video vs Text and Photo Ads in Social Media Advertising

Are you planning your New Year social media campaign? You may be considering the benefits of using video marketing vs. text and/or photo marketing for your campaigns….

Top Ways in Which Licensing is a Great Video Marketing & Brand Marketing Strategy

Top Ways in Which Licensing is a Great Video Marketing & Brand Marketing Strategy

An average person is expected to spend about a hundred minutes per day watching video content online in 2022. Also, 81 percent of businesses use video advertising as a part of their marketing strategy….

6 Video Documentary Styles and When to Use Them in Video Marketing

6 Video Documentary Styles and When to Use Them in Video Marketing

Documentary filmmaking is a classic cinematic genre. The term has come to mean both a distinctive filmmaking technique as well as a noble cinematographic search for truth….