What Makes a Video Go Viral

In this day and age of digital media, there are a wide range of media that you can use to promote your business. But, none of them can match the power of video. This is because media combines the best of both, the aural and the visual.

Making a Kickstarter Video

Crowd funding is the preferred way for many start-ups and small companies to get the required money from backers all over the world. By getting small amounts of money from numerous people, they are able to reach goals easily and go into production with much fewer delays than would have been possible if they had gone the traditional route and approach banks and like institutions for loans.

Things You Should Avoid in Your Explainer Videos

If you are not convinced that you need videos to promote your video, consider this statistic; 90% buyers look for videos about a product and make their decision to buy based on them...

How to Use Short Videos for Social Media Marketing

Is the sharing of short videos a part of your social media marketing plan? If it's not you might want to think again. Most of the companies, especially start-ups and smaller brands tend to believe that video marketing is meant solely for bigger brands that have humungous budgets....

March 31, 2016

Lucas Chu

Tips for Making a Marketing Video

March 31, 2016

Lucas Chu

Videos have become a necessary marketing tool. Businesses now understand that videos can be a great way to communicate your story and present the more human aspect of the business....

Your Video is Going Nowhere Without Quality Audio

Audio is something that no one notices unless it is really good or really bad. If it is really good, kudos. If it isn't, people will not be able to get past it. Everybody can tell if the audio is bad and they will make it a point to point it out to you.

How to Perfect the Call to Action in a Video

It (CTA) should invoke an immediate response from the target audience and leave an impression that they should check it out later.

Five Disastrous Campaign Fails and What you Can Learn From Them

Not everything that seems funny will turn out to be funny when put to screen.

How to Make a Killer Explainer Video

Explainer videos can have an important role in promoting products or services. These are often the first videos that a company creates to bring attention to their product. Basically, these videos explain an idea.

Flash is Losing Prominence and Major Browsers are Moving Away, Should You Panic?

Flash will not truly die unless something that can outperform it and has none of the security drawbacks comes out soon...

Melty Cone Video Marketing Blog