Why You Should Use Color Grading When You Post Process Your Video

Why You Should Use Color Grading When You Post Process Your Video

Color grading is used during the post-production process of a video to effect a certain mood or aesthetic. It also allows you to make digital effect changes, so you can either make it day or night in the video you have shot. Color grading should be used in the correct manner to give your videos the right results….

Proud to be Named A Top New York Creative and Design Agency by Clutch

Proud to be Named A Top New York Creative and Design Agency by Clutch

At Melty Cone Video, we know we have what it takes to create the best video for your business. Located in the heart of NYC, we have access to the best talent pool and the best resources to create amazing productions for our clients…

How to Make a Video Go Viral

How to Make a Video Go Viral

If you are personally into video production or part of a video production agency, your objective while creating a video isn't a modest number of views. Your goal is to make the video go viral. How do videos go viral? They are shared countless times on social media and even reach the section of the population that would typically not watch your content…

How to Create a Hit-Worthy Explainer Video

How to Create a Hit-Worthy Explainer Video

Before we jump onto why your company should invest in video services offered by a video production company to craft you an explainer video, let’s understand what an explainer video is. An explainer video is a short video that explains the functionality of the products or the services you offer…

Tips for Creating Effective Instagram Video Ads

Tips for Creating Effective Instagram Video Ads

Video marketing is enjoying peak popularity at the moment. There’s nothing like a video on social media to drive customer engagement. Currently, Instagram is probably the most used social media network. Consequently, its video service is extremely popular…

Types of Videos You Should Explore for Social Media Video Marketing

Types of Videos You Should Explore for Social Media Video Marketing

Social media video marketing is currently the most effective social media marketing technique in the market. It gives the best ROI out of all other social media marketing techniques. Diminishing public attention span means nobody has the patience to read through an entire article anymore….

How to Write a Great Script for your Video Marketing Campaign

How to Write a Great Script for your Video Marketing Campaign

Video marketing is essential to any marketing campaign. Video gives the best conversions out of any other form of content. So if you have a digital marketing campaign in place, you have to include videos into it. Now a good video marketing campaign will need a solid script that will attract your target audience to your video…

Actors or real people for a charity video?

Actors or real people for a charity video?

There are many non-profit organizations that exist today and continue to rise in number. The primary cause for this increase is social understanding and an enhanced awareness of socio-economic crises thanks to the internet and various social media platforms…

Video production tips to enhance its quality and drive views

Video production tips to enhance its quality and drive views

You must be at the top of your game when you dive into creating a video and kick starting a video production project. After you have decided the theme, idea, message and content behind the video project, you will have to make up your mind on how you plan to go about implementing the whole thing…