7 Reasons Why Your Video Ads Are Not Performing Well

7 Reasons Why Your Video Ads Are Not Performing Well

So, you have invested heavily in video marketing, and you are expecting to see business-changing results. But in reality, you are struggling to see high engagement and convert leads. What is the reason behind this? Why are your video ads not performing well?

Types of Video Marketing Formats to Attract New Audiences

Types of Video Marketing Formats to Attract New Audiences

Video marketing is one of the most effective ways to put your brand out there today. It helps raise brand awareness, keep your existing customers engaged, and also attract new audiences to facilitate the process of lead conversion…

8 Reasons Video Marketing Is the Ultimate Elixir for Your Business

8 Reasons Video Marketing Is the Ultimate Elixir for Your Business

Video content has emerged to be the king of content marketing today, and businesses realize that they need to make use of video marketing if they want to experience its benefits. Video advertising or video ads are also being used by businesses to grow their presence on multiple online platforms, and businesses today are utilizing the services of a video agency to give them a competitive edge in their marketing efforts…

7 Common Video Advertising Mistakes to Avoid

7 Common Video Advertising Mistakes to Avoid

Video content is king, it is said. Today, brands and marketers everywhere are investing heavily in video marketing because of how rapidly video content is consumed. If your business wants to take advantage of all the opportunities that video advertising offers, make sure that you avoid these common mistakes….

Tips for Video Marketing on Social Media

Tips for Video Marketing on Social Media

According to Cisco, it is estimated that a whopping 80 percent of all internet will come from videos by 2021. Considering how avidly we consume online video content, this figure does not come as a complete surprise….

What is Video Advertising?

What is Video Advertising?

Video advertising or video ads display promotional video content before/during/after any streaming content. The term has also been expanded by some marketing professionals to include display ads featuring video content as well as native video ads that are promoted on digital ad networks…

What is Video Marketing?

What is Video Marketing?

Video marketing makes use of video content to promote/market the products and services of a business. Video marketing is being increasingly relied upon by companies and has gained popularity for the following reasons…

Makeup Trends 2020

Makeup Trends 2020

The aesthetics of visual content matters. So if you are in the video production industry yourself or require video services from a video agency, you will want to make sure that your video looks good and appeals to your target audience. Of course, the market research you carry out pre-production will answer to you what looks good to your target customer group…

Hair Trends 2020

Hair Trends 2020

Our hair can significantly impact our overall appearance. When you are producing a video or want to outsource your video production needs to a video agency, make sure this video production company is up-to-date with the latest fashion trends along with technology trends….

What Does a Killer Distribution Strategy Look Like?

What Does a Killer Distribution Strategy Look Like?

If you work with video content creation or have a job at a video production agency, you will know how important it is to have a clear distribution strategy for your videos. After all, what is the point of creating your video if you are unable to get hold of any audience for it? If you want to engage in video marketing for your business, you will want to learn that there is more to the process than simply commissioning for video production…