If you work with video content creation or have a job at a video production agency, you will know how important it is to have a clear distribution strategy for your videos. After all, what is the point of creating your video if you are unable to get hold of any audience for it? If you want to engage in video marketing for your business, you will want to learn that there is more to the process than simply commissioning for video production. A video agency can help your company devise a killer distribution strategy for your marketing videos to reap you maximum benefits from your video production exercise. Below, we try to familiarize a lay person with the various components of a successful video distribution strategy, so they know what to ask for when seeking out video services from a video production company.
It is no longer enough to simply be present on YouTube to market your videos online. 87% of online marketers today use video content for their marketing purposes, and if you wish to be successful, you will need to create your own niche from among them. How can you go about this?
You Need to Conduct In-depth Research before Starting to Design Your Strategy
Your video distribution campaign is no different from your other marketing campaigns. In order to be able to develop a kick ass video distribution strategy, you will need to conduct sufficient market research as to your target customer's needs, preferences and online behavior. Ask yourself what ROI you wish to receive from distributing the video you've created, what your goals behind the video marketing campaign is, how to preserve the consistency of your video marketing message and which platforms your target customer group prefers. You will also want to address the pain points of your customers sufficiently via your video production and narrow down on the KPIs you will use to measure the performance of your video production.
It Help to Allocate Budget and Abide By it
You may have money to spend on marketing and outreach, but this doesn’t mean that you waste it indiscriminately. Be wise about how you spend on your video marketing and distribution. Spending extravagantly on video marketing does not guarantee video distribution success. If you’ve conducted ample research, you already know which social media channels your target audience frequents. It should work to help you specialize in your video production and marketing efforts. Doing so will not only save you money but also help concentrate your efforts and time. For example: Gen Z audience is not particular about video quality and enjoy lo-fi videos popular on TikTok more than high quality Instagram videos preferred by millennials.
Understand How the Different Video Distribution Platforms Work
You don’t want to keep loose ends to your digital video distribution strategy. You want to find ways to harmonize your video marketing efforts together. Once you’ve narrowed down on your video distribution platform, you will need to know how to link them together for an effective video distribution plan. Say, you craft a video for your website/YouTube, you can share this seamlessly on other social media platforms such as Facebook and Instagram as well. If you wish to gain your video maximum traction, you will want to distribute it to various platforms. For example: You can interchange and publish your Facebook Live videos to your YouTube channel and your YouTube videos onto your Facebook page. Also, make sure you optimize your video content according to the platform you will be using. Researching video content before production should familiarize you with trending topics of interest which will interest your target customer group. There's no harm in borrowing ideas from the preexisting video content, as long as you are able to put a novel spin on it.
When you optimize your video content on a video distribution platform, come up with catchy titles for it which will help grab audience interest and make them click on your video. Craft a description for your video and include relevant keywords. If possible, also add tags to your video content to enhance its discoverability. You might also want to consider video sequencing to tell your brand story.
If the steps listed above seem complicated, just contact us at Melty Cone. We are a NYC based video marketing agency who can help you devise an exceptional video distribution strategy for your marketing videos and carry out other video production tasks for your business. Get in touch for quick and effective video services you can rely on.
