Have you ever been emotionally touched by a movie, and the music in the background added to the feeling? Has your heart skipped a beat listening to a track from an album by your favorite musician? Music has been a part of our lives in many ways. It is an essential part of everyday life, and has the power to connect people, trigger memory, and make us feel our emotions.
Now think about your favorite movie. Would it be as fun and enjoyable as you know it to be if there was no music to accompany it? The Harry Potter Series, Star Wars, The Godfather, Wizard of Oz, Home Alone, are all great movies that have extremely attractive and catchy background music. They are recognized so well that some people can simply name the movie by listening to the soundtrack. That's the effect music has on a person. In addition to offering the ability to recall, music also accentuates the feeling and increases the pleasure of watching.
Music has a lot of purposes, from improving the health and wellness to increasing concentration. Music is being used widely for different purposes, one among them being its exceptional use in the advertising industry and video production company. Video production and music have maintained a fundamental relationship for several decades. This relationship between the two has added to the benefit of companies who depend on video commercials to market their products and services.
For decades, every video production agency in NYC, as well as in other major cities throughout the world, has relied on music to promote a brand. By incorporating music in their video production services, they have increased the experience of the viewers and helped in building brand loyalty. But how does music aid in a commercial’s success?
What are the elements of music that enhance the experience of watching a commercial?
Have you ever wondered why you can remember a song from your childhood, but not a word you read in grade five? Music can trigger a memory. The world has changed so much that the advertisements that we grew up with no longer exist, but if we were to listen to music, it would trigger some sweet memories. We might even remember the screenplay, songs, message, call-to-action, and more, as music has the ability to change the way you experience an advertisement. Some of the elements of music that enhance the experience of watching a commercial include the following.
- Music evokes emotions
Did you know that music can evoke a range of emotions? When music accompanies a commercial, the commercial targets to arouse a feeling that can be associated with the commercial. Any video agency that dabbles in commercial production aims at conveying a feeling that people can associate with the brand, which in turn helps to recall the brand.
- Music enhances the ability of the commercial to tell a story
Have you ever thought of how a commercial would look and feel without music? Would you be interested in the story if there was no music to accompany it? Music has the ability to enhance viewer interest as it offers cues to the story line. The music can enhance the story line dramatically or subtly, and can also increase viewer interest.
- Music sparks action
The ability to evoke emotions and spark action is associated with the kind of music that accompanies a commercial. Advertisers use music to help propel their message, such as taking a stand on a particular subject, promoting a social message, or trying to break a stereotype. It helps them move people to take action and begin to speak about their company, their brand, and their products.
- Music helps to reinforce sales
When a commercial is aligned with the audience it wants to target, music undeniably helps to push the brand. The music used to target different target markets depends on the type of audience. If the right kind of music is used, it reinforces the brand and, in turn, reinforces sales.
- Music interlocks itself with the brand
If a brand wants to sell to its audience, it needs consistency. It becomes imperative that everything from the story to the casts and music is perfect. Once the audience starts to identify the brand with the music, the music interlocks itself with the brand, and they become mutually exclusive.
People recognize a brand when they listen to the music that is paired with it. It is a brand's best tool to be recognized and get imprinted in the minds of the people.
