Videos were once supplementary to a business’ main content. But today, videos lead a business’ content marketing strategy.
When conceiving video marketing strategies, marketers are faced with the challenge of presenting interesting content that can capture and engage audiences. Video advertising or video ads are popular and most common content. But there is a range of other video content that marketers can rely on, to make their customer conversations more meaningful.
An underused video content is Q&A videos. Let us explore why Q & A videos can be a good idea for video marketing.
How Do Q & A Videos Add Value?
Q & A videos are a valuable brand management tool. Well-planned and well-executed Q & A videos can educate and entertain viewers. These videos can position your brand as a subject expert and an industry thought leader. When integrated with powerful content formats such as live video streaming, Q & A videos can transform brand-customer interactions.
From engaging audiences and building genuine customer relationships to creating brand trust, Q & A video content can help you achieve key brand milestones, faster.
How to Use Q & A Videos to Create Value?
The way you present your Q & A videos is important. While there is no right or wrong approach to creating Q & A videos, being creative in presentation ups the engagement quotient. Here are some ways in which you can make your Q & A video content more interesting and impactful:
Make your Standard FAQ Page Visual
The standard Frequently Answered Questions (FAQ) text format on your website can be tedious for audiences. People visiting a FAQ page need answers. They are not interested in scrolling a lengthy page to find the answers.
Videos are a great opportunity to make the FAQ section more interesting and engaging. You can create a FAQ video and present it to your visitors. To make matters more interesting, involve your employees. Ask employees in departments relevant to the questions being answered, to participate in the video.
By involving your employees, you will be providing answers through people that are experts on the subject. Your prospects are more likely to trust these answers. They may even appreciate your interesting video approach for answering their most common questions.
Employee involvement will also reveal the human faces behind your brand, making your brand more human and approachable. This will set the path for creating trust in your customers for your brand. This approach will also be a cool event for your employees.
Develop Educational “How-To” Videos
With How-To type Q & A video content, you create value for your audience by helping them solve an issue. Your customers want credible information regarding a specific topic in your industry. You get the opportunity to showcase your expertise by providing relevant information.
With well-developed How-To videos, you earn audience trust. They automatically start turning to you in future for information regarding topics that matter. When your advice, tips or insights, helps them make a well-informed decision, they are more likely to stick by your brand.
Plan Brand-Personal Sessions
You can create a Q & A session where audiences get to know about your brand through question and answers. A brand representative answers all brand questions of your audiences.
Q & A sessions of this type are engaging and one-to-one. They bring your brand closer to your audience and make the company transparent. Your prospects and customers get to know more about you, not through a third party, but directly from you. This makes information as well as your products and services, more credible.
When your prospects get to know your brand on a personal level, they are more likely to develop trust for it. This credibility is fundamental to building strong loyalty-based customer relationships.
Deliver Information Firsthand with Live Q & A Sessions
Given a choice 82% consumers would go for a live format video from a brand instead of a social media post.
Social media channels such as Twitch, Facebook and YouTube Live, are making live-streaming easier for marketers. Increasing use of smartphones has made live videos more easily accessible for consumers as well.
Your business can benefit from live video streaming of Q & A regarding your brand, services and products, industry, people, and other topics related to your brand or company. You can use live videos to answer customer questions or explain using a How-To format.
You get to talk to people about your products, address their grievances, and share your vision with them. This way you get to make them a part of your brand journey. Such interactions are powerful facilitators of brand-customer interactions.
Live sessions also reveal how dedicated your brand is, toward creating meaningful customer engagement and inclusive customer relations. The transparency of such sessions also demonstrates your commitment to creating products and services that solve real-life issues of people.
An additional benefit of live videos is that you can record these videos and repurpose them for other platforms. This way, you create an opportunity for continual engagement even after completion of the live stream.
Ensure High Quality of Video Content
As important as the content of the video is, the quality of the video is important too. It is possible to create videos using easily-accessible tools such as a smartphone. But business and brand videos require professionalism to create the right impression.
In addition to content, factors such as lighting and editing are crucial to make a video quality-rich.
Hiring an experienced video agency can deliver expected marketing results. From video content planning to video production and marketing, a video agency offers end-to-end solutions.
Along with expertise, a video agency adds value with its experienced perspective. Video content specialists study your business and target audience. They create video content that works best for your brand and audience.
In Conclusion
Video content is now an indispensable tool to market your business and get closer to your target audience. For effective reach, your video marketing strategy must include video distribution across all marketing channels and not on social media alone. In addition, in-video elements such as captions are necessary to widen the reach of your video content.
An experienced video agency can add value to your video production and marketing strategy by making your videos more engaging, accessible and effective.
If you are interested in making video content for your business, you may want to check out Melty Cone. Melty Cone is based in NYC and offers video production, video content creation, and video marketing services. Get in touch with their experts to talk about your video needs.
