When was the last time you watched an online video? Our guess is probably today.
We have all at some point gone on YouTube to watch a how-to video only to find ourselves lost in the black hole longer than we expected. Moral of the story? Video content is highly addictive, entertaining and the easiest to consume.
A report by Cisco predicts 82% of the global internet traffic will be video by the year 2022. So, if you have a clever idea in your mind for video advertising or video ads, you just might be sitting on a gold mine.
If you are new at video marketing, stress not. In this article, we list simple yet effective video advertising ideas that would bring your business more exposure and appeal to your audience.
How-to Videos
How do I make…? How do I fix…? Every time we face such a problem, we turn to the Internet to give us the answers. Now, think. If your brand is answering this question, it can work wonders for your business in terms of ROI and brand awareness, both. As you plan your video content, keep your customers as the central point. Think of any questions or concerns they may have regarding how to use your product or service. Providing your customers with solutions shows you care and prevents them from going elsewhere for a quick fix.
Product Reveal Videos
What better way to tell the world about your product than to showcase its features in a video and explain how it works? Don’t spill the beans in a long blog that many could find struggling to read through. Rather, build hype and excitement about your product using on-screen animations or working with a top influencer to grab more eyeballs. It’s a sure-shot way of keeping the audience engaged for longer and build trust.
Live Videos
Did you know, compared to video-on-demand, viewers spend up to 8.1x longer with live videos? Or, according to a report by Livestream, 82% of all people prefer live videos from a brand over standard social media posts?
Live videos are the in-thing in today's digital age of millennials. Be it to host an event, lay out a brand presentation, or watch a sports game, they have an unmatched magnetic pull. Live videos are excellent to create a sense of community, encourage engagement, and get answers in real-time. So much so that, by not tuning into a live video you almost feel you are missing out. It is easy to see why big platforms such as Instagram and Facebook are investing so much in live video broadcasts.
BTS (Behind-the-scenes) Videos
Who doesn't want some inside scoop? If you keep pushing your products or services in your customers' faces, chances are they may get irritated with your approach. Instead, why not show them the human side of your business by doing a quick BTS video? Whether it shows a new product in the works or a fun exclusive video of your brand ambassador, BTS videos help build a connection. It can make your audience feel a part of your brand and even encourage them to share your videos with others.
Customer Testimonial Videos
Most businesses have a dedicated testimonials section on their website. Undoubtedly, that has its benefits, but how about turning the written feedback into a video testimonial? You can interview some of your best customers and make a video testimonial out of that footage. The video content makes it easier for happy customers to share their experiences with you and appeal to a wider consumer base. It makes your brand more relatable, personal, and approachable.
Interview/Question & Answer Videos
It's possible that your audience may have some questions regarding your product or service. Often, you may get emails or some comments under your social media posts with repeated questions. With a Q&A session video, you can answer these questions for your viewers and clear any doubts. These videos help engage interested visitors and may also increase your conversion rate if you satisfy your viewers. Interview videos are known to pique the interest of the audience too. Just make sure they don't sound too scripted and remain interesting.
Vlogs
Many companies who are getting started with video advertising commit the blunder of splurging all their marketing budget on one 'brand introduction' video alone. They put their sweat, tears, and money into making this one video they feel will bring in a flock of customers. However, the video content wears off sooner than they expect putting the company completely off video marketing. What you need to realize is, not every video you create must be a big-budget production. An easy-to-shoot vlog with a decent webcam and presentation skills can also send the message across. Your brand’s genuineness and human quality can be effectively portrayed with relatable vlogs.
We hope these easy video marketing ideas can come in handy when you are looking to propel your business to the next level. Remember to ensure your videos can be shared easily on all social media platforms for more views and engagement.
If you need assistance, you can check out Melty Cone for your video marketing, video content or video production needs. They are a leading video agency in NYC who would be happy to be of service and discuss your video requirements with you.
