There's tons of video marketing content online, but only a few examples are actually successful at targeting audiences and converting leads. Most videos fail to yield results, essentially because approximately 18.6% of people making the effort are unaware of how to create marketing content in the first place. Many in this position simply resort to trial and error strategies that can unfortunately be costly in the long run.

So before you get the cameras rolling, you have to build your video marketing game plan. With the right strategies, you'll be able to create efficient video content that leads to better conversions and brand recognition. How? Well, here are a few tips to keep in mind.

Tap the right talent for your production team

Rather than resorting to trial and error, you can produce effective marketing content simply by working with experienced professionals. This is evident by the simple fact that many businesses do hire video agencies with experience translating business ideas into visually appealing results. With such professionals in the fold, you can bid goodbye to boring videos and disappointing view totals. A skilled agency will provide solid video strategies, appropriate content, and even a post-production distribution plan, all aimed at generating greater engagement.

You'll also need help producing a solid script and a good SEO strategy for additional content and captions. To do this, you'll need professionals on your team who are educated in creative communications and can effectively create relevant content for your audience. A good creative comms team will leverage experience and education with different methods and strategies to help you put together content scripts, titles, and descriptions that are not only attention-grabbing, but also optimized for searches and engagement.

Schedule the production and release

Once you’ve got the right professionals aboard your team, you can start planning your production and release schedule. This will not only help you meet deadlines, but also ensure that your marketing videos can be posted at the most optimal times for drumming up interest, or even for getting a simple engagement boost. Schedules also make it easier to post marketing content consistently, which encourages audiences to come back for more.

Together with your video and communication team, you should schedule the times for content planning, storyboarding, and filming. Then, consider the release schedules based on the best times to post social media content. Take note of the optimal dates and times for each social media platform so as to generate greater engagement from your target audience.

Focus on attracting your target audience

As you’re working on your production schedule, check regularly to see that your scripts, storyboards, and videos align with your target audience’s preferences. Aesthetically pleasing videos can only do so much to capture viewers' attention if the videos aren't also relevant. Without the right marketing strategies in place, those views won't progress into conversions.

You can best convince your video audience to invest in your product or service by showing how it can add value to their lives. This means understanding your buyer’s persona to identify how your product can serve as a solution to their pain points or problems. The script, the storyboard, and the video itself must reflect the struggles of the audience, and promote the benefits of using your product or service as a solution.

Consider the graphics and watchability of your videos

Given the amount of great video marketing content that does exist online, you need to make sure that your videos can meet the standards. The designs of your videos can either engage the audience to watch more, or leave them disinterested enough that they scroll away from your content. First impressions really do matter here, so avoid making video marketing design mistakes that will put off your audience.

Another strategy you should consider is creating scalable marketing videos that can be optimized for various social media platforms, desktop views, and mobile views. Additionally, take into account whether your videos are too long or short for the platforms on which they're being sent out. Finally, consider the readability of your captions and the color harmony in your videos for a more enjoyable — and memorable — viewing experience.

Better video means better results

Video marketing campaigns can be costly, so you want to make sure that each video you release is optimized for brand awareness and lead conversion. By following the above strategies, you can make sure you're keeping audiences hooked and making the most of some of the best marketing strategies around.

Lucas Chu