Videos have now become the most consumed form of digital communication. It has been found that 85% of all user of the internet in the US watched videos online. According to a survey conducted by Wyzowl, there has been an increased investment in video marketing. About 95% of marketers have decided to increase their budget for it. All these statistics point to the increased popularity of videos.
There are multiple reasons for this increased popularity. Some of the most common ones are:
1. People prefer videos over other forms of content
Videos are able to capture the interests of people much more easily, over other forms of communication. Essentially videos are able to convey information more quickly, simply and effectively than text. Getting the point across simply and quickly is very important in marketing, everyone in today’s world are always in a time crunch.
2. Videos have the potential to attract
Well-made videos can effectively create awareness of the product or service that a brand is trying to promote. According to the survey by Wyzowl, about 74% of users decided to download an application after watching a video about it. Attractive videos can increase the brand engagement, and even lead people to purchase from you.
3. Increased Engagement
You are scrolling through Instagram, and come across an interesting video. There is a high chance that you shall decide to share it with your circle. Similarly, your customers shall do the same. Through good video marketing, you can not only reach out to your target customers, but also increase engagement. This passive engagement, where your own customers share the video amongst one another is one of the cheapest but effective methods to promote your band.
Now that we have explored the importance of video marketing, it is time to move on to the best styles of video marketing.
Best video style to go for
It is very important to have a distinct video marketing style, suited for your brand to attract customers. Here are a few different styles of video content marketing. Keep in mind that they all serve their own unique purposes. Speak to your video creation and advertising agency in advance to figure out which of these video styles best fit your requirements.
1. Educational Videos
Video production which takes into account the needs of the target consumers is of utmost importance, especially when trying to increase the engagement of a brand. Educational videos is one such video, which targets the needs of the consumers and are created accordingly. They are created to make your consumer aware of something they did not know before.
Educational Videos can be divided further into a few types
Product Tutorials
These videos are created in order to explain the usage of products to consumers, while also talking about its specifications. These videos not only help to increase engagement, but you can also boast about your own products in these videos. Talk about hitting two targets with one stone.
Industry Videos
These videos details out the recent updates about things that have happened in the industry, and allows customers to gain insights about them. Such videos not only help educate your customers, but also create a good impression of your brand. It helps show that your brand is aware of upcoming trends, and will stay on top of its game.
Product Demos
Product Demos are similar to product tutorials, but serve an entirely different purpose. While tutorials focus on the use of the product, in demos focus is largely placed on the specifications of the product. In demos, you shall focus on how your product or service shall be able to benefit the customer.
A brand should ensure that such product demos have the highest reach and are used as video ads. Such videos can attract your potential customers towards your brand. Other types of video content such as tutorials can keep them further informed and engaged.
2. Establishing an Employer Brand
When you want to sell your product or service to customers, you would also want to surround your company with the best talent. In order to do this, you have to establish your brand as the best employer. This also helps to establish goodwill against your brand, attracting more loyal customers.
Here are some videos which could help establish your employer brand.
Company Culture Videos
Videos that help establish the positive and open culture of your organization can do wonders for the reputation of it. Every prospective employee goes through such videos to understand the culture of the organization they shall be stepping into. A happy, positive and open culture leads to productive employees. In some cases even clients can take a look at such videos before choosing to work with the organization.
Employee testimonials
The best way to showcase the positive work culture of your organization, is to hear it from your own employees. Such video content also helps attract talent to your organization, as potential employees place a lot of their trust on current employee reviews. Such testimonials could also help attract huge clients who expect the best work from happy employees.
Testimonials really do play a huge role for an organization, as we see from the next point as well.
3. Customer testimonials
As prospective employees place their trust on existing employees, prospective customers place their trust on existing customers. It is imperative for organizations to have video content on their website which revolves around customers narrating their experience. Such testimonials can play a huge role in attracting more number of customers to your brand, while establishing your brand’s goodwill.
These are a few important video marketing styles, that shall help organizations further their brand.
