Over the last few years, video marketing trends have evolved from short 30-second advertisements to viral videos to live videos. A change has also been observed in the content, from voice overs to infographic content to images. The importance of digital marketing has increased by leaps and bounds.
New technologies have emerged that have paved the way for a more engaging viewer experience by using innovative video formats such as ephemeral videos, shoppable videos, and 360-degree experiences. However, the only problem lies in incorporating these video marketing tactics into the current marketing campaigns.
Here we have collected the top video marketing trends for the year 2021 that are expected to dominate the industry in the coming year.
Upcoming video trends of 2021
In 2020, we have seen and observed some amazing video marketing trends making their way into the public arena. As the previous ones are slowly fading away, there are several new trends in video production that are coming up that are sure to amp up the year 2021.
1. End of Facebook Live though Live videos shall continue
Facebook Live was one of the biggest video marketing trends of 2017 that has topped the charts for many consecutive years. Considered to be one of the most efficient video marketing tools, it boomed in its starting phase but slowly reached its peak and started fizzling out. However, It has left the publishers with a path to follow where they can experiment and continue finding new ways to entertain the viewers.
2. Boom of Shoppable videos
Shoppable video is set to become one of the biggest video production tools of 2021. This will allow the creators to add further video links that will open on the product page. This feature is much in use by social media channels. In 2021, more sophistication will enter the process. The year is sure to welcome all the shoppers with more engaging and entertaining videos.
3. Video advertising
This trend is not new in the market. Yet, with the evolving social media followers and video technology in general, this is sure to stay as one of the biggest video ad tendencies for the next year. Many innovative ways are set to emerge under this trend in 2021, with real-time streaming opening the doors for many businesses to explore new avenues. With people becoming exposed to a huge variety of content online, long presentations and commercial videos are slowly becoming a thing of the past. In their place, a faster, more concise, and more direct approach in terms of communication has come. With the increasing popularity of platforms like Instagram Reels and TikTok, we expect easy-to-watch, easy-to-make short video ads to become the popular video marketing trend of 2021. And the best way to get guidance on this type of advertising is by checking out top video marketing agencies.
4. Mobile advertising
This one is guaranteed to be one of the frontrunners in the next year. When the world experienced the COVID-19 pandemic and countries all over had nationwide lockdowns, people started spending more and more time on their smartphones and gadgets. This has made them an important part of the marketing strategy of the brands.
An example of this is the “Story” ad format, which became so popular that it was adopted by several social media handles such as Snapchat, WhatsApp, Instagram, Facebook, Youtube, and LinkedIn. The feature offers an opportunity for the brands to create a playful and engaging viewing experience for their viewers. Another mobile advertising feature that is set to boom in 2021 is in-game advertising. A player of a mobile game is often irritated when he or she is forced to watch a 30-second ad to keep progressing in their favorite game. However, it is fast becoming the norm. Game developers partner with brands by selling this viewership and keeping their games free of charge.
5. Increase in Vlogging
The trend of Vlogging will become hard to ignore and one of the fastest-growing trends in video marketing of 2021. There are growing challenges regarding the same on marketing through online video streaming platforms and YouTube. Yet, it is sure to grow and diversify itself into content-specific categories along with an additional option of live streaming. However, it is yet to be seen whether it will be able to bridge the gaps around. Yet, one thing that we know for certain is that vlogging is surely not going to end anytime soon.
6. AI-delivered programmatic advertising
One of the biggest marketing trends that are sure to explode in 2021 is the increase in the programmatic ads done via artificial intelligence that will help in automating the ad purchases. This will help not only in targeting a more specific audience but also in managing the customer reach in terms of media channels. Programmatic platforms will be managed by the AI that will use real-time adaptation and targeting channels for ad campaigns on any given channel. Several exciting sub-trends are a part of this video advertising trend, such as voice search, blockchain introduction, and a 5G network. The way people have started using voice search commands in work and personal space, Alexa and Siri are sure to become the communication managers for business contact.
2021 is sure to be an exciting time for video marketing experts and advertisers. Not only will it offer more opportunities for customer engagement to the brands but also help them in having targeted conversations with existing and potential customers through video content.
If you are interested in video marketing, video production, and having video content made for you, then check out Melty Cone. They are a video production marketing company in NYC and are happy to talk with you about your video needs!
