Engagement is the holy grail of video marketing. Without it, no matter how often your videos get viewed, they will only translate to low conversions. Engagement is a metric that defines how committed your audience is to your content. It is measured by the actions your audience takes as they consume your content….
Color Psychology: How it Impacts Video Marketing
How a Video Marketing Strategy Can Promote Your Apps
With the proliferation of the internet and smartphones, the face of e-commerce has changed a lot in recent years. Companies that were previously trying to attract the attention of the new tech-savvy generation with mobile websites are now turning to mobile apps due to their ease of operation and numerous functionalities…