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Why Your Organization Should Have a Powerful Video Marketing Strategy

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Why Your Organization Should Have a Powerful Video Marketing Strategy

The brand videos of today are the web pages of the 1990s. People are increasingly favoring video-rich websites over those that solely include still photos when searching….

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How Can You Make The Most of Live Video Marketing?

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How Can You Make The Most of Live Video Marketing?

Digital marketing is an ever-growing field. As new companies and businesses are popping up everywhere, it is necessary to have elements that distinguish your company to make it stand out…

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The Best Vlogging Gear that Can Help You Get the Most of Your Marketing Vlogs

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The Best Vlogging Gear that Can Help You Get the Most of Your Marketing Vlogs

Video marketing offers unparalleled opportunities to connect with potential customers and build your brand, and with many options available it can be tough to know where to start…

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Video Testimonials: The Best Practices to Keep in Mind

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Video Testimonials: The Best Practices to Keep in Mind

Video ads can definitely be effective in bringing new customers to your business. However, what's even more effective are word-of-mouth recommendations. Customer testimonial videos, when well-made, can feel like word-of-mouth recommendations to prospective customers….

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Why Branding Should Be a Big Deal in Your Business

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Why Branding Should Be a Big Deal in Your Business

Branding should be the driving force behind your marketing strategy because it is there not just to create a one-time focus. Rather, branding should help to build long-lasting relationships with customers that will hopefully stand the test of time….

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How to Revamp Your Video Advertising Strategy

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How to Revamp Your Video Advertising Strategy

Video content has come a long way, and in terms of marketing videos, the trends are changing more rapidly than ever before. Much of these changes and evolution are down to ever-increasing accessibility to high-speed internet, which has led to decreasing patience levels among end-users…

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Tips to Write a Gripping Script for a Marketing Video

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Tips to Write a Gripping Script for a Marketing Video

Your marketing videos can only be successful if they are able to convey intended messages to your target audience in an informative and entertaining manner. Quite simply, when your videos manage to both inform and entertain, your target audience will be more likely to remember them….

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Top 5 Videos Every Business Could Use

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Top 5 Videos Every Business Could Use

Videos are the most preferred way of content consumption nowadays. People spent an average of 1.5 hours watching online videos in 2018. In 2022, the average has risen to 2.5 hours per day…

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What Data Analytics Can Tell You About Your Customers

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What Data Analytics Can Tell You About Your Customers

No matter what industry your business is in or what kind of products you sell, you need to know your customers. This is a universal fact across all sectors. If you don’t understand your clientele, you can’t effectively market to them, and if you can’t effectively market to them, your business has a limited lifespan…

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Differences Between Inbound and Outbound Video Marketing

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Differences Between Inbound and Outbound Video Marketing

The aim of marketing is to find customers. However, if you have your own business and have been working on your marketing strategy for a while, you must know that it can be complex…