The Importance of Video Advertising for E-commerce Brands

The Importance of Video Advertising for E-commerce Brands

The e-commerce industry is one of the most lucrative and fastest-growing industries in the world today. As expected, competition between various e-commerce companies is cut-throat. Many brands have found that video advertising is one of the most effective strategies for increasing sales and strengthening customer loyalty….

7 Reasons Why Your Video Ads Are Not Performing Well

7 Reasons Why Your Video Ads Are Not Performing Well

So, you have invested heavily in video marketing, and you are expecting to see business-changing results. But in reality, you are struggling to see high engagement and convert leads. What is the reason behind this? Why are your video ads not performing well?

Types of Video Marketing Formats to Attract New Audiences

Types of Video Marketing Formats to Attract New Audiences

Video marketing is one of the most effective ways to put your brand out there today. It helps raise brand awareness, keep your existing customers engaged, and also attract new audiences to facilitate the process of lead conversion…

Common Video Editing Issues to Watch Out For

Common Video Editing Issues to Watch Out For

When it comes to video production, one of the most important phases is the editing phase. It is also one of the toughest phases involved in the production process. When we refer to editing, we’re not just talking about cutting out necessary footage. We’re also talking about the value adding aspect of the editing process such as including graphics, placing text, or adding a background score, and so on. 

Reasons to Test Your Marketing Video Before Putting it Out There

Reasons to Test Your Marketing Video Before Putting it Out There

Before you publish your marketing videos, it’s always a wise idea to test them for effectiveness. Testing helps your make smarter decisions and tells you how you can boost conversion rates. Find that interesting or odd? Well, let’s dig a little deeper. 

How to Use Video to Market Your Restaurant

How to Use Video to Market Your Restaurant

Direct selling is great for your restaurant business. However, it can never actually help you meet all your goals. In today’s connected world, the average consumer is always looking and your ability to produce good content is what’s going to help you engage with your patrons. 

Explainer Videos: How to Not Get Them Wrong

Explainer Videos: How to Not Get Them Wrong

Have you ever considered producing an explainer video for your business or any other equally important purpose? Wondering what explainer videos are? Well, explainer videos are exactly that, they are videos that provide explanations for products, services, and a whole lot of other things. You’re likely to come across thousands of explainer videos on the internet, especially on sites like YouTube. 

How to Put Together an Effective Recruitment Video

How to Put Together an Effective Recruitment Video

Finding the right people to work for your organization is one of the most important tasks you can take up. After all, your employees are the backbone of your company. That’s why it’s never a bad idea to use every resource and idea available to you, when establishing strategies to hire the right talent. 

What Makes a Video Go Viral

What Makes a Video Go Viral

In this day and age of digital media, there are a wide range of media that you can use to promote your business. But, none of them can match the power of video. This is because media combines the best of both, the aural and the visual.

Making a Kickstarter Video

Making a Kickstarter Video

Crowd funding is the preferred way for many start-ups and small companies to get the required money from backers all over the world. By getting small amounts of money from numerous people, they are able to reach goals easily and go into production with much fewer delays than would have been possible if they had gone the traditional route and approach banks and like institutions for loans.