With the proliferation of the internet and mobile devices, videos have become one of the most effective marketing tools in today's world. Videos can retain the attention of viewers for longer periods, are engaging, and can be used to tap into a wider audience base. Marketing videos can be product videos, demo videos, explainer videos, or even customer testimonials….
Examples Why Branding is So Important in Video Content
The presence of video marketing continues to rise in an age that sees such large digital media consumption. In efforts to capture the market, US video advertising spending has reached over $67 billion. This number is expected to increase by about 15 percent in 2023, with numbers soaring even higher on a global scale….
5 Proven Ways to Create Engaging Video Content
Engagement is the holy grail of video marketing. Without it, no matter how often your videos get viewed, they will only translate to low conversions. Engagement is a metric that defines how committed your audience is to your content. It is measured by the actions your audience takes as they consume your content….
Color Psychology: How it Impacts Video Marketing
In today’s competitive world, every organization needs to have a video marketing strategy to help them engage with clients better. A well-planned video marketing strategy can ensure success. When you are using video marketing, an element that you need to consider is the use of color….
How a Video Marketing Strategy Can Promote Your Apps
With the proliferation of the internet and smartphones, the face of e-commerce has changed a lot in recent years. Companies that were previously trying to attract the attention of the new tech-savvy generation with mobile websites are now turning to mobile apps due to their ease of operation and numerous functionalities…
How Can You Make The Most of Live Video Marketing?
The Best Vlogging Gear that Can Help You Get the Most of Your Marketing Vlogs
Explainer Video Mistakes That Can Jeopardize Your Video Marketing Strategy
Video marketing is probably a significant part of any marketing plan. According to a report, online ad spending worldwide was more than $61B in 2021. This is how important videos, especially explainer videos, are for businesses.
Common Video Editing Issues to Watch Out For
When it comes to video production, one of the most important phases is the editing phase. It is also one of the toughest phases involved in the production process. When we refer to editing, we’re not just talking about cutting out necessary footage. We’re also talking about the value adding aspect of the editing process such as including graphics, placing text, or adding a background score, and so on.
