What is Video Marketing?
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The aesthetics of visual content matters. So if you are in the video production industry yourself or require video services from a video agency, you will want to make sure that your video looks good and appeals to your target audience. Of course, the market research you carry out pre-production will answer to you what looks good to your target customer group…
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What Does a Killer Distribution Strategy Look Like?
If you work with video content creation or have a job at a video production agency, you will know how important it is to have a clear distribution strategy for your videos. After all, what is the point of creating your video if you are unable to get hold of any audience for it? If you want to engage in video marketing for your business, you will want to learn that there is more to the process than simply commissioning for video production…
What Is the Relationship Between Music and Advertisement Commercials?
Have you ever been emotionally touched by a movie, and the music in the background added to the feeling? Has your heart skipped a beat listening to a track from an album by your favorite musician? Music has been a part of our lives in many ways. It is an essential part of everyday life, and has the power to connect people, trigger memory, and make us feel our emotions….
Why You Need Video Marketing More than Ever in a Post COVID-19 World
Video marketing services were experiencing a boom as is, with companies scrambling to include marketing videos into their digital marketing strategy. However, now, with the population quarantining in their own houses worldwide, digital marketing and video marketing exercises are only slated to be subject to a further increase in demand. Brands can no longer sponsor events and shows to spread brand awareness or maximize their audience engagement…
Common Video Editing Issues to Watch Out For
When it comes to video production, one of the most important phases is the editing phase. It is also one of the toughest phases involved in the production process. When we refer to editing, we’re not just talking about cutting out necessary footage. We’re also talking about the value adding aspect of the editing process such as including graphics, placing text, or adding a background score, and so on.
