What Is the Relationship Between Music and Advertisement Commercials?

What Is the Relationship Between Music and Advertisement Commercials?

Have you ever been emotionally touched by a movie, and the music in the background added to the feeling? Has your heart skipped a beat listening to a track from an album by your favorite musician? Music has been a part of our lives in many ways. It is an essential part of everyday life, and has the power to connect people, trigger memory, and make us feel our emotions….

Why You Need Video Marketing More than Ever in a Post COVID-19 World

Why You Need Video Marketing More than Ever in a Post COVID-19 World

Video marketing services were experiencing a boom as is, with companies scrambling to include marketing videos into their digital marketing strategy. However, now, with the population quarantining in their own houses worldwide, digital marketing and video marketing exercises are only slated to be subject to a further increase in demand. Brands can no longer sponsor events and shows to spread brand awareness or maximize their audience engagement…

6 Best Online Video Distribution Platforms

6 Best Online Video Distribution Platforms

Considering that about 80 percent of all internet traffic today comes from videos, the value of high-quality video content for businesses is pretty self-explanatory. However, just as important as video production is the video distribution, which many businesses and their video production agency often forget….

5 Elements of Successful Video Ads for Social Media

5 Elements of Successful Video Ads for Social Media

Many brands are redirecting their marketing efforts to social media because platforms such as Facebook, Instagram, and Twitter have proven themselves to be capable marketing platforms….

Standout Video Commercials 2019

Standout Video Commercials 2019

If you’re a video service provider working independently or as part of a video agency, you will know how important it is to be aware of the work your industry peers are doing. You could learn about the styles and aesthetics other video production services are using and which among them have managed to find the most amount of audience…

Developing an Effective Video Marketing Strategy

Developing an Effective Video Marketing Strategy

It doesn't matter which growth stage your company is currently in; it still requires a video marketing strategy. Video marketing is well recognized by marketing gurus and big brands as the most effective marketing tool in existence…

Top 5 Video Production Trends to Watch Out for in 2020

Top 5 Video Production Trends to Watch Out for in 2020

Consumers are highly driven by market trends, especially when it comes to the video domain. However, making videos involves characterization, targeting, scoping and many other factors. So it would be very useful to know the most popular trends for 2020 that might shape the year…

How to Ace Creative Concept Development or Ideation in 2020?

How to Ace Creative Concept Development or Ideation in 2020?

Developing a creative concept might seem easy to those who are practicing it daily. However, at times, most creative directors or producers are stuck with possibilities and outcomes. Even scriptwriters struggle at times to build an ending to a story or take a story to the next level. So, having a few guidelines can often help to not only finish up the creative concept but also reach its optimum output….

Everything you need to know about Broadcast and Cinematography Camera Market 2020

Everything you need to know about Broadcast and Cinematography Camera Market 2020

A Research analysis has claimed that the Broadcast and Cinematography market is poised to grow at a CAGR of above 1% by 2020. Players in the market such as news broadcasters and production houses are entities that will drive the market as the decade dawns….

Motion Graphics Vs Animation: Which Should You Use Depending on Business Objectives?

Motion Graphics Vs Animation: Which Should You Use Depending on Business Objectives?

Often times, the terms “motion graphics” and “animation” are used interchangeably. For most people outside of the video production industry, being an animator and a motion graphics designer are the same thing, but are they really?