Developing an Effective Video Marketing Strategy

Developing an Effective Video Marketing Strategy

It doesn't matter which growth stage your company is currently in; it still requires a video marketing strategy. Video marketing is well recognized by marketing gurus and big brands as the most effective marketing tool in existence…

Top 5 Video Production Trends to Watch Out for in 2020

Top 5 Video Production Trends to Watch Out for in 2020

Consumers are highly driven by market trends, especially when it comes to the video domain. However, making videos involves characterization, targeting, scoping and many other factors. So it would be very useful to know the most popular trends for 2020 that might shape the year…

How to Ace Creative Concept Development or Ideation in 2020?

How to Ace Creative Concept Development or Ideation in 2020?

Developing a creative concept might seem easy to those who are practicing it daily. However, at times, most creative directors or producers are stuck with possibilities and outcomes. Even scriptwriters struggle at times to build an ending to a story or take a story to the next level. So, having a few guidelines can often help to not only finish up the creative concept but also reach its optimum output….

Everything you need to know about Broadcast and Cinematography Camera Market 2020

Everything you need to know about Broadcast and Cinematography Camera Market 2020

A Research analysis has claimed that the Broadcast and Cinematography market is poised to grow at a CAGR of above 1% by 2020. Players in the market such as news broadcasters and production houses are entities that will drive the market as the decade dawns….

Motion Graphics Vs Animation: Which Should You Use Depending on Business Objectives?

Motion Graphics Vs Animation: Which Should You Use Depending on Business Objectives?

Often times, the terms “motion graphics” and “animation” are used interchangeably. For most people outside of the video production industry, being an animator and a motion graphics designer are the same thing, but are they really?

How to Better Your Video Marketing in 2020

How to Better Your Video Marketing in 2020

If you are a video production company or video production agency, you’d like to know all the ways in which you can step up your video services in the coming year. Every year brings with it new video production trends which any reputable video agency cannot afford to be unaware of. More so, for a professional video marketing firm or a digital marketing company, where one must keep up with the latest trends if they want to keep up with their peers….

How to Become a Location Scout or Location Manager

How to Become a Location Scout or Location Manager

A location scout or location manager is an important job in any video production agency or creative agency offering video services. It is the location scout’s job to secure locations for the video production agency to film at. The job involves everything from handling permits and coordinating location to managing this location before, during and after the video production….

Tips for Creating Effective Instagram Video Ads

Tips for Creating Effective Instagram Video Ads

Video marketing is enjoying peak popularity at the moment. There’s nothing like a video on social media to drive customer engagement. Currently, Instagram is probably the most used social media network. Consequently, its video service is extremely popular…

Actors or real people for a charity video?

Actors or real people for a charity video?

There are many non-profit organizations that exist today and continue to rise in number. The primary cause for this increase is social understanding and an enhanced awareness of socio-economic crises thanks to the internet and various social media platforms…

Video production tips to enhance its quality and drive views

Video production tips to enhance its quality and drive views

You must be at the top of your game when you dive into creating a video and kick starting a video production project. After you have decided the theme, idea, message and content behind the video project, you will have to make up your mind on how you plan to go about implementing the whole thing…