Video Marketing Styles You Didn’t Know Existed

Video Marketing Styles You Didn’t Know Existed

Videos have now become the most consumed form of digital communication. It has been found that 85% of all user of the internet in the US watched videos online. According to a survey conducted by Wyzowl, there has been an increased investment in video marketing. About 95% of marketers have decided to increase their budget for it. All these statistics point to the increased popularity of videos….

4 Reasons Why Your Video Marketing is Not Yielding Results

4 Reasons Why Your Video Marketing is Not Yielding Results

As a video marketer or video agency, you may have those moments where your hunches over marketing may take an unexpected route, leaving you high and dry…

Your Guide To Setting The Relevant Campaign Goals For Your Next Video Ad

Your Guide To Setting The Relevant Campaign Goals For Your Next Video Ad

Video marketing has been king since the 80s. From VHS to the ability to broadcast your ads throughout the world, ads sure have come a long way. The internet is a great leveler, and this has been proven time and again by the ever-changing ad market….

What Is A/B Testing & How Does It Help Your Video Campaign?

What Is A/B Testing & How Does It Help Your Video Campaign?

A video campaign is a great way to get people to know more about your business and convert them into customers too. Video advertising has been king for decades now, and one should definitely focus their marketing strategy around them….

Easy Video Marketing Ideas That Will Engage Your Audience

Easy Video Marketing Ideas That Will Engage Your Audience

When was the last time you watched an online video? Our guess is probably today. We have all at some point gone on YouTube to watch a how-to video only to find ourselves lost in the black hole longer than we expected. Moral of the story? Video content is highly addictive, entertaining and the easiest to consume….

Are Q&A Videos a Good Idea for Video Marketing?

Are Q&A Videos a Good Idea for Video Marketing?

Videos were once supplementary to a business’ main content. But today, videos lead a business’ content marketing strategy….

How To Make Your Videos More Accessible And User-Friendly?

How To Make Your Videos More Accessible And User-Friendly?

Research shows that videos are essential in creating an impact on consumers. Consumers say that they are able to retain 95% of a message when delivered as a video. More than 70% of consumers say that they become aware of new brands through YouTube. Most video consumers view videos as a mode of relaxation….

Reasons Why Video Marketing Is Essential During COVID-19

Reasons Why Video Marketing Is Essential During COVID-19

In the midst of the coronavirus pandemic, we are online more than ever. With Covid-19 restrictions in place, stay-at-home measures and work from home becoming the ‘new normal’, the whole world is turning to the Internet. Be it for entertainment, shopping, or taking a Zumba class online, consumer behavior is undergoing drastic changes in light of Covid-19. Let's look at a few statistics to corroborate this change….

2021 Video Marketing Trends To Leverage For Instant Success

2021 Video Marketing Trends To Leverage For Instant Success

Video content has seen a rise in its consumption since its inception in the last century. It has been the go-to marketing ploy for many brands and has worked tremendously for people and brands that have invested in video at some point or the other…

Things To Consider When Creating A Video Ad For Children

Things To Consider When Creating A Video Ad For Children

Advertising for children can be tricky as they are very perceptive and not the easiest to please. They notice things and have shorter attention spans than their adult counterparts….